Easter is one of the most colourful and emotionally poignant times of year — and for brands, it can be as golden a time as any to leverage that seasonality and connect with audiences through joy and nostalgia. From the crinkle of foil-wrapped chocolate eggs to the stripy sight of pastel-hued supermarket shelves, not to mention family get-togethers, Easter offers an abundance of both visual and emotional cues that are perfect for storytelling. So, in this blog, we’re reviewing 16 of the Best Easter adverts to date — from characters you love to clever digital campaigns; this is a list of proof that brands can transform a simple holiday into something magical, emotional and connected. If you’re here for the chocolate, the creativity or just a little seasonal inspiration, you’ve come to the right place. We are going no further so here is the very best of Easter in adverts.
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From confectionery giants Cadbury and Lindt to supermarkets, fashion retailers and even charities, brands are using Easter for everything from pedalling products to their values and personality. Such campaigns are typically brief, lasting a few weeks before and after Easter Sunday, but many have long-lasting effects — and some even become annual traditions.
Why Easter Is a Unique Opportunity for Advertisers
Unlike more extended commercial periods like Christmas or summer sales, Easter is a short, sharp seasonal moment — but one that is loaded with emotional and symbolic potential. It heralds renewal, hope, family meals and excess, and all of those factors make it a perfect backdrop for brands to deliver memorable, high-impact campaigns that hit a broad swath of targeted consumers.
Here’s what’s behind Easter remaining such a rich opportunity for creative advertising:
1. It’s Visually Rich and Immediately Recognizable
Easter provides a vibrant palette of imagery from a creative perspective:
- Bunnies, chicks, and lambs
- Pastel colours and chocolate eggs
- The flowers and spring scapes, and the blue skies
These emblems are almost universally associated with the season and therefore make it simple for brands to produce content that is inviting, hopeful, and visually appealing”. Just one bunny or egg in a visual can communicate “Easter” without further explanation.
2. It’s Universally Celebrated (Even Beyond Religion)
Though Easter has Christian origins, today’s Easter advertising is clay picked up from the cultural floor, revolving around family time and seasonal treats, joyous rituals that cross over cultural and religious boundaries. This provides brands space to create inclusive campaigns that highlight values such as:
- Togetherness
- Gratitude
- Celebration of new beginnings
This makes Easter an emotionally accessible holiday that resonates with all, religious observance or not.
3. It’s an Ideal Moment for Product-Centric Marketing
Unlike Christmas, which is usually swamped with sentimental, story-led work, Easter provides a moment where product-led advertising seems right, particularly in categories such as:
- Sweet stuff (chocolate eggs, bunnies, sweets, et cetera)
- Food & beverage (Easter feasts, brunch specials, limited-item menus)
- Retail (home décor, gifting, spring collections)
As consumers are already in the market to buy seasonal products, brands have to avoid overcomplicating their message. All they need to do is make it fun, timely and emotional.
4. It Encourages Short-Term Excitement and Limited-Time Campaigns
This short Easter season gives advertisers something to work with so they can build real momentum around:
- Limited-edition products
- Experiences (e.g., virtual egg hunts)
- Individual giveaways or promotions
This creates a pathway toward high-engagement, high-impact marketing, particularly on digital and social platforms. Audiences are ready to engage and share, knowing the window is small.
5. It Blends Tradition with Innovation
What makes Easter particularly dynamic is that it lends itself to both traditional storytelling (nostalgic family moments, home-cooked meals) and cutting-edge creativity (AR filters, gamified egg hunts, social media stunts).
Some brands are leaning into the emotional core of the holiday, while some are taking a lighthearted or humorous approach. Either way, there’s room to play while respecting the parameters of a broadly familiar seasonal schema.
Easter might not pack the same commercial punch that Christmas does, but the emotional weight and visual simplicity of the occasion can make for some very effective storytelling and branding. Whether a brand is touting the jubilation of a chocolate indulgence, the cosiness of a gathering around a family table or the thrill of a surprise egg hunt, Easter provides an unusual opportunity to speak to both the heart — and the taste buds — simultaneously.
Having looked at why Easter is so important within advertising, let’s examine 20 Easter adverts that most certainly made their mark, and why each one stands out.
Related – Cadbury Bunny Ads
The 16 Most Memorable Easter Adverts
Easter adverts have provided some of the most kooky and creative seasonal campaign work in advertising history, from a lovable chocolate mascots to family bonding moments. Whether through humor, nostalgia, innovation or pure emotion, the best Easter ads do not only sell — they commemorate.
This is also the time of year when brands pile on top of each other to fight for a bit of attention over a brief seasonal window, a lot of the work coming out is some of their best. The result? A smattering of classics, cult perennials and viral sensations that linger with viewers long after the eggs have been found and the chocolate gulped.
In this round-up, we’re showcasing 16 impressive Easter adverts from across the decades—all chosen for their unique approach, heartstrings pulled, cultural relevance or how wonderfully they simply capture the essence of Easter. From chocolate behemoths and supermarket chains to tech-savvy retailers and charitable organisations, these campaigns demonstrate that Easter marketing is not just about facilitating your chocolate orders but about connecting with your customers, celebrating the holiday season, and telling them stories.
Here’s a closer look at the campaigns that decoded the Easter advertising puzzle.
Tesco – “Easter. It’s #YoursForTheMaking”
Brand: Tesco
Year: 2022
YouTube – Make this Easter yours. #YoursForTheMaking
Ad Summary
Tesco’s “#YoursForTheMaking” campaign aligns with the personal, creative and hands-on spirit of Easter, inviting families to make the season theirs — whether through food, the classics or quirky traditions. In lieu of dictating what Easter should be, Tesco invites viewers to celebrate in a way that makes sense to them, bringing joyful ownership back into the hands of the people.
With an upbeat soundtrack, the ad tracks a succession of everyday Easter moments — from children clumsily baking bunny-shaped cupcakes, adult roast dinner prep, and families decorating eggs and mapping out egg hunts in their gardens. It’s a celebration of the botched, glorious madness that accompanies any family holiday that’s real. The tone is relatable, humorous and cozy.
The ad ends with the message:
“Easter. It’s #YoursForTheMaking”.
This makes Tesco a supportive partner, not just a retailer — providing everything people need to create their own Easter traditions, whatever the shape of these may be.
Why It Stood Out
- Authenticity and Relatability – Building on real-life family Easter experiences, the ad gravitates towards messiness, hilarity, and the little things rather than a put-together life.
- Inclusive Messaging — By using the phrase “Yours for the Making,” Tesco purposefully does not define Easter in either direction, thus making the ad open for all types of celebrations and homes.
- Strong Emotional Tone – There’s an element of lightheartedness, but they haven’t gone silly, and there’s no soppiness here, just a perfect balance for a seasonal campaign.
- Fosters Creativity and Togetherness – The ad urges audiences to play a role in their Easter experience instead of merely observing it.
Impact and Reception
The campaign worked particularly well in the post-pandemic years, in which families felt a desire to reconnect and form holiday traditions. Maintaining an engaging, personal and celebratory tone, Tesco cemented its reputation as a one-stop-shop for Easter essentials, from food and drink through to decorations and inspiration.
The hashtag #YoursForTheMaking also helped extend the campaign’s life on social media, prompting users to share their own Easter creations, be they egg hunts or baked goods.
Final Thoughts
Tesco’s #YoursForTheMaking isn’t an Easter ad so much as an invitation. It nudges the focus away from commercial Easter tropes toward the pleasure of memory-making, no matter how messy, funny or heartfelt. It’s an example of brands being a supportive, inspirational role in seasonal moments rather than just selling the season.
M&S Food – “A Chocolate Easter Tale” (2015)
Brand: Marks & Spencer
Year: 2015
YouTube: Easter Made of Chocolate Dreams
Ad Summary
Mands Food’s new “Easter Adventures in Chocolate” TV ad is a work of visual marvel intent on bringing its premium chocolate line to life in a manner that is both enchanted and decadent. The ad pays homage to craft, sophistication, and creativity, establishing M&S as a premier location for extravagance at Easter.
Set to a whimsical, classical music score, the ad begins in a dreamlike landscape where chocolate eggs and treats spring to life. From subtle hand-painted designs to ornately sculpted eggs, each product is unveiled as if it were part of a couture collection — lit dramatically, placed on rotating pedestals and filmed in slow-motion close-up emphasizing their textures, glazes and fine detail.
Each part is wonderfully styled, which gives the chocolate treats this feel of luxuriousness and artistry. The ad rounds out with the simple but impactful message that M&S has “hatched its best-ever Easter collection,” encouraging viewers to experience Easter in its finest form.
Why It Stood Out
- Stunning Visuals – With cinematic shots, rich lighting, slow-motion elegance, the ad builds a luxurious, almost theatrical atmosphere around M&S’s Easter products.
- Positioning Through Quality – Instead of relying on family-friendly or jokey storylines, M&S doubles down on premium branding, targeting grown-ups with a penchant for hedonism.
- Product-Centric, Yet Artistic – Everything revolves around the chocolate, and the presentation, though it’s completely stylized, is elevated enough to feel like art, not just marketing.
- Breaks the Mold – While most Easter ads centre on children and tradition, M&S has taken a more grown-up, design-centric approach to the holiday.
Impact and Reception
The ad was instrumental in establishing M&S’s legendary seasonal food range as luxurious, lovingly made and gift-worthy. It underscored the brand’s wider positioning as the destination for extravagant indulgences — especially for shoppers looking for something more than the standard supermarket egg.
Its cinematic style made it a standout during commercial breaks, too, as it encouraged people to pause the fast-forwarding and acknowledge the craftsmanship rather than just feel like they were absorbing a sales pitch.
Final Thoughts
“Easter Adventures in Chocolate” is M&S at its best — upscale, visually lush, and product-focused with a flourish. It elevates chocolate from a basic indulgence into an experience of sophistication and aesthetics and presents a stark aesthetic rub with the whimsy of the usual Easter marketing.
Cadbury – “Dawn Easter Bunny”
Brand: Cadbury
Year: 2016
YouTube: Cadbury – A New Dawn for Chocolate
Ad Summary
Cadbury’s “Dawn Easter Bunny” is an exquisitely simple but quietly magical piece of work that distils the pure excitement of Easter morning. With minimalism as its strength, this ad uses a quieter approach, choosing atmosphere over action to announce the season’s arrival.
Set in the tranquil moments just before sunrise, the ad begins on a still, rustic landscape where everything is calm. Looking regal and serene, twitching his ears and giving his tail a trademark flick, the Cadbury Bunny sets off on his mission as golden light creeps over the hills. There’s no voiceover, no dramatic fanfare — only a soft, magical tone that complements the early morning quietness of Easter day.
The advertisement concludes with the hashtag #EggsEverywhere, a sly reference to the upcoming Easter egg hunts and Cadbury’s ubiquitous seasonal presence.
Why It Stood Out
- Quiet Storytelling – In a world of rapid-fire content and clamor of advertising, Cadbury did the complete opposite. This ad eases up on the pace, invited viewers in with its calmness and simplicity.
- Strong Seasonal Mood – It communicates a feeling without saying anything: the anticipation and freshness of a new day and a beloved tradition.
- Visual Symbolism –The Bunny’s journey in the wee hours recalls the perennial magic of Easter — the event that occurs quietly but activates the day with delight.
- Memorable Without Dialogue – It tells its story through imagery and atmosphere alone, showing that impactful advertising doesn’t always have to do with voiceover and gimmick.
Cultural Relevance and Emotional Impact
This campaign signifies Cadbury’s decades-long tradition of knowing that Easter is less an excuse for a product push than a collective emotional moment. The Bunny doesn’t talk or sell — he just shows up, and in so doing, he rings in Easter in a way that is timeless and universal.
The ad has an almost folklore quality. It’s not about sizzle or storytelling—it’s about presence, ritual and nostalgia, that resonates deeply with multi-generational watchers.
Final Thoughts
The “Dawn Easter Bunny” spot is a small, quiet triumph. In just a few seconds, it conveys seasonal magic, brand recognition and emotional warmth while never saying a word. It finds Cadbury at its most confident: confident in the strength of its mascot, and of simplicity as a means of connecting with people.
A reminder, however, that sometimes the softest of ads are the ones that stick around longest.
M&M’S® – “Mall Bunny” (Easter Ad)
Brand: M&M’S
Year: 2017
YouTube: Easter’s Gone Retail
Ad Summary
- M&M’S® Easter tells a story that takes place in a typical mall setting and M&M’S® solidifies it with a sprinkle of ironic humor, miscommunication and, of course, candy-based mischief.
- The ad begins in a shopping mall, where a mother and her son walk up to a mall security guard with a complaint. The mother says sternly that there was “an issue with the candy” her son got from “that fat Easter Bunny”. The mall cop, confused, does a double take: “Candy?”
- Cut to a moment later: the Red M&M character is being escorted out of the mall by security, kicking and crying out. As he’s dragged off, he yells,
“The kid bit me first!”
It’s a brilliant reversal. The Red M&M was not; instead of being the treat, the victim — was chewed by a child who clearly hadn’t grasped that he was biting into a live sugar product.
Why It Stood Out
- Unexpected Punchline – The ad sets viewers up to think it’s a familiar parent kvetch about poor quality Easter chocolate — but then comes a clever twist.
- Classic M&M’S Humor – The Red M&M’S signature sarcastic and defensive personality comes to life through his unjust punishment — fully comports with the brand’s humor.
- Visual Humor + Dialogue – The red M&M being pulled away is slapstick, then add the flat delivery make it memorable in only a few seconds.
- Perfect for All Ages – The red M&M being pulled away is slapstick, then add the flat delivery make it memorable in only a few seconds.
Impact and Brand Fit
M&M’S continues to differentiate itself with personality-driven storytelling in which the candy isn’t merely a product — it’s a character with quirks, challenges, and funny responses. The suffix is never shown in this ad, the subtext landing the joke.
This kind of ad plays well on platforms — it’s short, funny and captures M&M’S not-so-serious, post-ironic brand personality.
Final Thoughts
The “Mall Bunny” output provides a neat, M&M’S-ian Easter punchline in less than 30 seconds, with several of the brand’s characteristic ingredients of humour: misunderstanding, overreaction and candy who can talk about getting blamed for something he (most likely) didn’t do.
It’s a reminder that even ads that evoke a season of giving needn’t be cautious or saccharine — a little bite (literally) never hurt anyone.
Reese’s – “The Iconic Chocolate Egg Filled with Peanut Butter”
Brand: Reese’s
Year: 2023
YouTube: The Signature Chocolate Egg with a Peanut Butter
Ad Summary
This 20-second spot from Reese’s UK is a straightforward, confident celebration of the brand’s holiday showstopper: Reese’s Peanut Butter Egg. Where many Easter ads lean on sprawling storytelling or holiday nostalgia, this ad goes direct to its target — because when you have chocolate and peanut butter molded into an egg, is there really more you even need?
- It begins with a slow-mo close-up of the chocolatey, glossy surface of the Reese’s Egg being unwrapped. Visually, it cuts to an image of the egg being cracked open, revealing the creamy peanut butter centre — golden, rich and undoubtedly Reese’s.
- A voiceover (or bold on-screen text) confidently identifies the product as:
- That “iconic chocolate egg… stuffed with peanut butter”.
That’s it. No characters. No Easter bunnies. Just the product — clear and loud — with visuals so decadent they do all the talking.
Why It Stood Out
- Minimalist & Product-Centric – This ad skips the fluff. This centres the entire experience around the visual and emotional value of the product itself.
- Mouthwatering Cinematography – The slow-motion, high-definition shots of the unwrapping bread and peanut butter texture are visually tantalizing.
- Tone of Self-Assurance – The ad makes no suggestions; it just knows its product is iconic since it treats it that way. That kind of confidence is compelling.
- Perfect for Digital Formats – At only 20 seconds, this is designed for pre-roll YouTube ads, Instagram reels, and TikTok placements — scroll-stopping but short.
Impact and Brand Fit
Reese’s is a brand that knows who it is and doesn’t shy away from it. It has owned the chocolate-and-peanut-butter space for decades — and this ad really doubles down on that positioning by making the Reese’s Egg the hero of Easter without needing any narrative frills.
It also plays well in the UK market, where Reese’s is increasingly becoming a premium seasonal treat, especially among younger, social-media-savvy snackers.
Final Thoughts
This Reese’s Easter ad shows that sometimes, less is more. By zeroing in on its crown jewel and thereby flaunting it with confidence that’s nothing short of indulgent (all that gooey yellow background!), Reese reminds audiences of one thing: that it belongs in every Easter basket.
It’s not merely a treat — it’s an event in an egg.
Nestlé – “Easter Egg Production at Nestlé Halifax”
Brand: Nestlé
Year: 2019
YouTube: Inside Nestlé Halifax: Easter Egg Production
Ad Summary
This behind-the-scenes video from Nestlé isn’t a typical Easter ad, in fact it’s a fascinating tour of the factory that demonstrates the awesome scale and precision with which Easter eggs are produced in Halifax, Nova Scotia. Timed for release ahead of Easter, the video is part educational, part brand-building and part mouth-watering for chocolate lovers.
The ad begins inside the Halifax factory with a voiceover or captions explaining that this is one of Nestlé’s busiest times of the year. With Easter approaching, the production lines run around the clock, churning out branded eggs under names like KitKat, Smarties, Aero, Rolo and Lion.
We watch chocolate shells being moulded, cooled, filled, wrapped and packed at incredible speeds — oddly satisfying footage. There are shots of conveyor belts, perfectly aligned, robotic arms dropping chocolates with the aim and vis-à-vis of a walk off Homer, eggs rolling off the line, into packaging. It’s a celebration of craftsmanship and industrial efficiency, all wrapped in foil and packed with nostalgia.
Why It Stood Out
- Real Behind-the-Scenes Access – Amid the season of polished, fantasy-filled ads, Nestlé provides a real peek behind the curtains to show how Easter goes down in the manufacturing world.
- Satisfying Visuals – For fans of process videos, this is a goldmine: the symmetry, the timing, the rhythm of mass production—it’s visually addictive.
- Celebrates the Scale of the Season – 14.7 million Easter eggs from one pastry shop? That’s not simply a stat — that’s a story. Nestlé uses this to claim to be a dominant player in Easter chocolate.
- Elevates Familiar Brands – The ad reminds viewers what these everyday chocolates become when transformed into Easter products (see also KitKat, Smarties, Aero, #FourHungryTraders).
Impact and Brand Strategy
Instead of the emotional storytelling or humor or both, Nestlé bet on transparency and brand credibility. The ad comforts viewers that their favorite Easter treats are produced by a trusted, high-quality and efficient operation, and in doing so, asserts Nestlé as an essential player of seasonal celebrations.
It’s also an illustration of how even a factory video can be compelling branded content with a little framing set around a beloved seasonal tradition.
Final Thoughts
“Easter Egg Production at Nestlé Halifax” isn’t your average Easter advert — and that’s precisely why it succeeds. It provides something else: authenticity, insight and a scale that’s both impressive and strangely comforting. For Nestlé, Easter is not simply a campaign window — it’s a chocolate-making marathon, and this ad gives us a clue as to what the marathon looks like.
Tesco – “It’s More Than An Egg” (Easter Ad)
Brand: Tesco
Year: 2017
YouTube: “It’s Not Just Chocolate, It’s Easter”
Ad Summary
This year’s heartwarming Easter campaign from Tesco encourages consumers to be kinder to one another, gifting one another these sorts of simple expressions of kindness, generosity in togetherness and community, and making the most out of what we have, utilising chocolate eggs as a vessel to create this story, it’s titled “It’s more than an Egg”.
- The ad depicts a young girl who receives a Tesco golden Easter egg, but instead of eating it, she starts a small, magical journey of sharing. With gentle narration and buoyant music, we see her pass that egg from a bus driver to a neighbour to a nurse, brightening someone’s day just that bit each time. And it is a golden egg that is filled with things to remind us to appreciate those who are sometimes overlooked in the hustle-bustle of daily life.
- In the end, the egg eventually returns to the girl — offered, in exchange, by someone whom she had helped on her travels. The message is clear:
“It’s more than an egg. It’s really the thought that counts”.
The ad links up with Tesco’s Golden Egg Giveaway, winning customers Easter happiness, not just through chocolate, but through connection and kindness.
Why It Stood Out
- Emotional Storytelling – The narrative is uncomplicated but extremely magnetic. It is driven entirely by action and expression, not dialogue. It calls on a universal sense of goodwill.
- Community-Centred Message – By featuring ordinary people — nurses, delivery drivers, elderly neighbours — Tesco frames Easter as a moment for extending sharing beyond the nuclear family
- Symbolic Use of the Golden Egg – The egg is treated not as a product but as a story device to help empathise with and give thanks, which helps reiterate the more important message behind the campaign.
- Inclusive and Heartfelt Tone – It’s not about religion or tradition — it’s about emotion, kindness and the little things that count.
Impact and Brand Fit
It allowed Tesco to be more than just a retailer during important seasonal moments. It indicated that Tesco knows who its customers are and used Easter to reinforce the values of generosity, connection and gratitude”.
The integration with the Golden Egg Giveaway gave viewers an opportunity to get involved with the story, turning the sentiment contained in the ad into something immediate and outward-facing, a community-wide initiative.
Final Thoughts
“It’s More Than An Egg” is the centric season campaign we need, one that shows how a seasonal program can step outside the product and profit. This plays into the emotional potential of Easter when the song serves as a tender reminder that the real joy of the holiday is found in giving, not simply receiving.
Through one golden egg and one little girl’s thoughtful journey, Tesco has a message that’s as sweet as any chocolate — and far more lasting.
Lurpak – “The Cook Makes Easter”
Brand: Lurpak
Year: 2021
YouTube: Made by the Cook. Made for Easter
Ad Summary
Lurpak’s “The Cook Makes Easter” turns Easter advertising upside down, forgoing the bunnies and chocolate and keeping its eyes firmly in the kitchen, with the cook at the center of everything.
- This visually lush and atmospheric ad begins with a whisper of quiet anticipation. Setting the scene for Easter — at least as the narrator knows it — entails saying up front what it isn’t:
- And Easter, he wrote, “is not made by the Easter Bunny”.
- Instead, the ad honours the true maker of Easter joy: the home cook. It follows a prayer as hands knead dough, baste meats, glaze buns, and brush egg wash into braided pastries — all with Lurpak butter as the common ingredient in each dish. The visuals are close-up, textural and satisfyingly tactile, making food prep feel somehow cinematic.
The voiceover continues:
“Easter is made by hands. By kneaders, roasters, bakers and makers”.
Ultimately, the messaging is both loud and clear:
“The Cook Makes Easter. And the Cook Deserves Lurpak”.
Why It Stood Out
- Striking Visual Language – The ad employs slow-motion shots, sound design and sumptuous textures to make the process of preparing food look beautiful and high-end.
- Celebrates the Home Cook – While many Easter ads target children or chocolate, Lurpak honours the labour and love of whipping up a home-cooked meal.
- Strong Brand Alignment – Lurpak isn’t trying to muscle their way into Easter. It demonstrates how its product, by its nature, belongs in the tradition, enriching and amplifying the flavour of every plate.
- Empowering Tone – Rather than sentimentality or whimsy, the ad appeals to passionate food lovers with confidence and craftsmanship.
Impact and Brand Fit
This effort strikes an emotional chord, especially with those who view Easter as more than just a sweets season — it’s an opportunity to cook. Lurpak cleverly plays off that mentality, marketing its butter not just as a baking ingredient but as a belt notch for serious cooks.
By depicting the Easter table as something made, not magically produced, the ad lends the act of cooking a sense of purpose and pride.
Final Thoughts
“The Cook Makes Easter” is a strong and refreshing perspective on Easter advertising. It does away with the gimmicks and spotlights the people who do the work behind the scene, honoring not the mascot of the holiday — but the maker.
Lurpak offers an ad that’s visually arresting, emotionally anchored and utterly respectful of its audience’s devotion to food.
The Co-operative Food – “Easter Made Easy”
Brand: The Co-operative Food
Year: 2015
YouTube: Making Easter Simple
Ad Summary
The Co-operative Food’s “Easter Made Easy” spot captures the nostalgia of childhood and Easter rituals in a low-key, feel-good spot focused on local connection and seasonal staples.
- The ad starts with a young boy sent on an errand by his mum — he jumps on his bike and rides through his quiet neighbourhood, relishing the independence. It’s a short commute but one infused with all the freedom and familiarity that characterize childhood in a tight-knit neighbourhood.
- He pulls up to the local Co-op store just as another child — a girl — exits. They exchange a friendly, knowing look. Then, in a sublimely understated exchange, the boy says, “Hot cross buns”. She replies, “Mint sauce”.
- Nothing more to say. Their brief exchange conveys the sense that everyone knows what they’re coming for come Easter, and the Co-op has it all.
The ad finishes with a soft voiceover telling us that “Help is only a Co-op away this Easter”.
Why It Stood Out
- Relatable, Nostalgic Tone – The bike ride, the quiet streets, the simple errand all read as nostalgic warmth rather than commercial urgency.
- Subtle but Effective Product Placement – The ad seamlessly incorporates not one but two iconic Easter foodstuffs — hot cross buns and mint sauce — through dialogue, not gaudy product shots.
- Focus on Community and Convenience – Featuring a child on an errand strengthens the notion that the Co-op is local, convenient and reliable.
- Youthful Simplicity – It’s light, it’s charming, it doesn’t feel like a hard sell — exactly what you’d want from a name that sits on trust and everyday life.
Impact and Brand Fit
The Co-operative Food has always presented itself as community-focused and neighbourhood-first, and this new ad does a wonderful job restating that identity. It’s not trying to dazzle with giant visuals or bold promotional claims — it’s offering Easter as a natural aspect of local life and the Co-op as a place where that life is sustained.
It also communicates clearly that Easter need not be stressful or ostentatious. Finding what you’re looking for is easy—it’s all right around the corner.
Final Thoughts
“Easter Made Easy” is an understated but forceful commercial that lingers in its simplicity. By zeroing in on a brief, relatable moment between two kids on errands, it builds a sense of community, trust and familiarity — reminding viewers that sometimes, the ads we remember most are the ones that feel nearest to home.
Woolworths – “Celebrate Easter with Woolworths”
Brand: Woolworths (Australia)
Year: 2015
YouTube: Easter Starts at Woolworths
Ad Summary
Woolworths’ “Celebrate Easter with Woolworths” spot is a feel-good, family-focused ad that plays into so much of the brand’s positioning “The Fresh Food People”—while tapping into the emotional heart of Easter: Bringing people together.
- The ad begins with a montage of Easter preparations as your average Australian prepares for a feast — cooking in their kitchens, selecting the freshest groceries, setting tables and welcoming guests. There are children painting eggs, families baking, and people of several generations gathered at the same table for a festive meal.
- The ad consistently drives home Woolworths’ range of seasonal produce, fresh baked goods, seafood, chocolates, and hot cross buns shown in vivid, natural light. The footage is spliced with genuine family moments — laughter, hugs, meals shared — to remind us that Easter isn’t just about food, it’s about togetherness and tradition.
The voiceover then reads off a warm closing message:
“Get the family together for Easter, the easy way… with Woolworths”.
Why It Stood Out
- Emotionally Grounded – Instead of being dependent on song-and-dance spectacle, the ad builds on common feelings, home, food and celebration, so it becomes emotionally resonant.
- Product Integration That Feels Natural – Woolworths displays their extensive product catalogue, but always in the context of family consumption, not hard selling.
- Visual Warmth & Authenticity – The cinematography feels intimate and real, highlighting textures, smiles, and shared meals in a relatable setting.
- Reinforces Brand Values – Woolworths is a fresh food and household essentials retailer whose role at critical times of year is as a trusted partner.
Impact and Brand Fit
This campaign is a natural alignment with Woolworths’ broader strategy to be the supermarket of choice for Australian families. It doesn’t attempt to reinvent Easter — it simply rejoices in the ease that enables everyone to gather. It represents and reinforces their brand ethos of being reliable, approachable and rooted in real-life family experiences.
The commercial is versatile as well — it can play across television, digital and social channels, and it has appeal across age demographics.
Final Thoughts
“Woolworths Easter — Celebrate With Us” is a wholesome, feel-good ad that zeroes in on what is important: people, food and connection. Woolworths’ message is one that’s grounded and uplifting—all by leveling with a little help from simple ingredients and trip to your local supermarket to create memories that matter, just in time for this Easter season.
Thorntons – “Handcrafted Easter Egg” (2020)
Brand: Thorntons
Year: 2020
YouTube: Signature Easter, Handcrafted by Thorntons
Ad Summary
Thorntons’s 2020 Easter ad is a warm, fuzzy campaign that underscores how much of the brand’s mindset revolves around quality, care, and emotional gifting. The ad, called “Handcrafted Easter Egg”, is less about the chocolates Thorntons manufactures than about the moment of love and thoughtfulness that buying them represents.
- The ad opens with sun-soaked, slow-moving images of chocolatiers in the Thorntons kitchen, pouring, shaping and decorating their renowned Easter eggs. Each movement is deliberate, soothing, driving home the point that these chocolates are made with love, passion, and precision.
- A soft-spoken narration is layered over this imagery:
- “At Thorntons, we put so much love, passion and care into everything we do — the same way you do when choosing the perfect Easter gift”.
Throughout the ad, we see the eggs being packaged, gifted and received by smiling recipients, often in close-up, heartfelt scenes. It closes with the line:
“So whether you give our chocolates, you’re not just passing on your love, you’re passing on our love.
Followed by the tagline:
“Thorntons. “Pay it forward this Easter, spread love”.
Why It Stood Out
- Craftsmanship as a Core Message – Highlighting the handmade nature of their Easter eggs plays into this growing consumer expectation for authentic quality gifts.
- Emotionally Warm and Personal – It’s not just about the product — it’s the feeling behind giving and the intention of selecting something special.
- Elegant and Understated – In contrast to more flamboyant chocolate advertising, Thorntons adopts a softer, more intimate tone, which imbues it with emotional heft.
- Strong Brand Consistency – Thorntons does premium gifting, and this ad communicates that with messaging between love and craftsmanship.
Impact and Brand Fit
This advertisement also plays off Thorntons’ heritage as a brand that is steeped in tradition, gifting and quality chocolate. Especially in 2020 — when, for many, physical connection was difficult — the message of “passing on love” in the form of a thoughtfully selected Easter gift felt timely and resonant.
It also indirectly sets Thorntons apart from mass market rivals, highlighting the personal effort invested into every product — and therefore the thought the giver should make.
Final Thoughts
“Handcrafted Easter Egg” is a beautifully low-key campaign that makes an act as ordinary as giving someone chocolate meaningful and emotional. Thorntons don’t just sell Easter eggs: They sell a means of showing love, care and intention, so their offering is not just tasty; it’s deeply personal.
Asda – “Get the Asda Price Feeling This Easter” (2022)
Brand: Asda
Year: 2022
YouTube: Feel the Asda Price Magic This Easter
Ad Summary
Asda’s 2022 Easter campaign, “Get the Asda Price Feeling This Easter,” brings a jolly, family-friendly message, with an emphasis on two very simple things: happy moments and budget-friendly treats. It’s all about allowing customers to enjoy the season without going broke.
- The ad starts with clips of families in their homes getting ready for Easter celebrations: children racing through gardens hunting for eggs, parents prepping roast dinners, and tables being set with colourful dishes. The tone is upbeat, sunny, and fun, with a soundtrack to match the feel-good, high-energy vibe of the ad.
- We can expect a range of Easter food and treats, including lamb roasts, hot cross buns, desserts and of course, chocolate eggs, all of them proudly displaying its trademark Asda Price tag. Emphasizing Easter can still be delicious, fun and affordable, Asda uses dynamic transitions and floating graphics to lift the value of the products on offer.
It closes with the familiar jingle and its slogan:
“Get the Asda Price Feeling”.
Why It Stood Out
- Energetic and Relatable Tone – The ad is visually fresh and emotionally buoyant, aimed at everyday families gearing up for the Easter weekend.
- Clever Balance of Value and Celebration – It’s getting that balance between affordability and quality that Asda has historically used to carve a space among value-focused UK shoppers.
- Seasonal Visuals – From the pastel décor to roast dinners and garden egg hunts, the ad has a visually undeniable embodiment of an Easter campaign.
- Strong Brand Identity – They seamlessly integrate the “Asda Price Feeling” tagline to this specific campaign, so it coheres to the overall marketing strategy of the retailer.
Impact and Brand Fit
Asda is always marketing itself as the family-first supermarket where value’s a priority and this Easter campaign really backs that up. It connects with the emotional heart of the holiday — togetherness and joy — while emphasizing that shoppers don’t need to empty their bank account to make it one to remember.
In cost-conscious markets, the ad makes the most effective use of the work by delivering the message of abundance and celebration in a way that seems achievable.
Final Thoughts
“Get the Asda Price Feeling This Easter” is everything you’d want in a strong seasonal retail ad: bright, fun, family-friendly and focused on delivering value. It doesn’t attempt to overthink Easter — rather, it reminds viewers that with the appropriate prices and a touch of joy, you can achieve a good-feeling Easter.
Lidl – “Share More This Easter” (2018)
Brand: Lidl
Year: 2018
YouTube: Easter’s Better When You Share
Ad Summary
Lidl’s “Share More This Easter” campaign encourages viewers to make the season meaningful through togetherness, sharing and good food without a premium price. Spotlighting its Deluxe Easter collection, the ad taps into the notion that special doesn’t have to be pricey.
The ad opens with genuine moments of Easter preparation: families laying out the table, children baking alongside their parents, friends joking over food. It captures those real-life in-between moments: mixing batter, piping cupcakes, putting out dishes, carving lamb, cutting desserts. The ad employs close-up shots of textures and colors — golden roasts, pastel eggs, rich chocolate — to visually elevate Lidl’s Deluxe offerings.
Instead of a central narrator, the ad is propelled by warm, atmospheric music, and it closes with a call to action:
“Share more this Easter”.
Followed by:
“With Lidl’s Deluxe Easter range”.
Why It Stood Out
- Celebrates Togetherness Over Tradition – Some Easter ads double down on bunnies or religious symbolism, but Lidl focuses on the human connections surrounding the dinner table.
- Premium Look, Budget Message – The visuals evoke a sense of indulgence and quality, aiding in the positioning of Lidl’s Deluxe range as a budget alternative to the premium brands.
- Elegant, Modern Aesthetic – The ad uses soft lighting, earthy colors and real people to paint an elegant but down-to-earth impression.
- Clear and Consistent Messaging – “Share More” is not only about food — it reflects Lidl’s brand values: more quality, more togetherness, more value.
Impact and Brand Fit
Lidl seems to be firmly establishing its place as a value retailer that doesn’t skimp on quality, and this Easter effort only reinforces that perception. The “Deluxe” line, then, is the bridge between celebration and purchasing power, helping shoppers feel as if they’re delivering something special — without breaking the bank.
The theme of “sharing” is timely and timeless, especially during a holiday that is often marked by family meals and community gatherings.
Final Thoughts
“Share More This Easter” is a quietly impactful ad that doesn’t depend on gimmicks or fantasy — it draws on genuine, relatable moments and food that speaks for itself. Bold visuals and an emotionally-relevant narrative ensure Lidl reminds us that the real measure of Easter isn’t what’s on the table but who’s at it.
Sainsbury’s – “Easter Your Way” (2018)
Brand: Sainsbury’s
Year: 2018
YouTube: Easter the Way You Love It
Ad Summary
Sainsbury’s “Easter Your Way” is a colourful, personality-driven campaign that emphasises that Easter is not one-size-fits-all. Whether that means throwing a formal roast, hanging out in your pajamas, baking wildly-colored buns or just spending time with family, this ad reminds us that Easter is best when it’s on your mind.
Set to peppy music and rapid-fire editing, the spot features a broad swath of people and situations — A man precision-cooking a roast to win over his in-laws, a woman defending her “dusty old” family heirlooms. One early highlight is a homage to an eccentric family recipe: hot cross buns smothered in pink icing and sprinkles, a nod both to Sainsbury’s embrace of all traditions, even the odd ones.
It’s joyous, somewhat chaotic, and entirely relatable. The overall message is driven home at the end, with the campaign’s tagline:
“Easter. Your way”.
Why It Stood Out
- Celebrates Individuality – Rather than prescribe how Easter must be celebrated, the ad takes the position that every household celebrates differently and that should be honored.
- Warm Humor & Charm – An overall warm sense of humor pervades the ad, which is filled with tongue-in-cheek commentary and intentionally playful editing to highlight the imperfect but lovable quirks of real Easter celebrations.
- Visually Dynamic – With a rapid pace, emotional facial reactions, and slice-of-life visuals, the ad bursts with energy yet remains authentic.
- Broad Appeal – Whether you celebrate Easter traditionally, modernly, chaotically or casually, the ad speaks to a wide variety of shoppers.
Impact and Brand Fit
This campaign fits Sainsbury’s customer-first and inclusive ethos perfectly. In fact, instead of attempting to mold consumer behavior, it reflects it — saying, in effect, “however you do Easter, we have what you need”.
By casting itself as an advocate for individual traditions, Sainsbury’s carves out a distinct niche in a retail environment that can be overly precious or too monochromatic when it comes to its walk-up seasonal efforts.
Final Thoughts
“Easter Your Way” isn’t just a catchphrase — it’s a tribute to diversity, individuality and the small, delightful chaos that makes Easter a day to remember. Emphasising authenticity instead of perfection, Sainsbury’s offers a campaign that’s feel-good, empowering and decidedly of our time.
Waitrose – “Easter Eggs” TV Ad
Brand: Waitrose
Year: 2016
YouTube: Easter, the Waitrose Way
Waitrose’s “Easter Eggs” TV commercial is a brief, elegant tribute to what many people view as the preeminent Easter tradition: the chocolate egg. The ad is sparsely visual and emotively warm but still fair in line with Waitrose’s premium, understated brand style.
- The ad opens with an unadorned claim:
- “There’s nothing that goes with Easter like a chocolate egg”.
- What follows is a beautifully filmed collage of family time, laughter and well-deserved indulgence as the characters exchange, break open and eat Easter eggs. Children laugh as they unwrap foil-covered eggs, parents distribute them affectionately, and friends swap bites or chocolates. The eggs are the constant — a symbol of joy, giving and seasonal merriment.
- The eggs are the visual stars of the dish. They show rich textures, elegant packaging and smooth chocolate shells cracking open to reveal truffles, pralines and surprises within. The soundtrack is gentle and even a little optimistic, adding to the sense of comfort and togetherness.
The ad closes with the line:
“Whatever makes your Easter, do it with Waitrose”.
Why It Stood Out
- Sophisticated Simplicity – Nothing gimmicky, just beautiful product shots and genuine moments of people doing what Easter means to them.
- Premium Positioning – The ad cements Waitrose’s quality, experience-first retailer credentials, which are ideal for special seasonal occasions.
- Universality of the Message – It doesn’t tell you how you ought to celebrate — it just adds that chocolate eggs aren’t solely local tradition, no matter how your Easter looks like.
- Product and Emotion in Harmony – There is a way to do emotional storytelling and showcase a product, and this ad did both.
Impact and Brand Fit
Waitrose’s approach is often a little understated but visually confident, and this ad carries on that tradition. It doesn’t need cartoony humor or high drama to register—it just heightens the everyday pleasure of giving and getting an Easter egg.
It works particularly well for shoppers seeking high-end indulgences, whether to present or to incorporate into an upscale Easter event.
Final Thoughts
The Waitrose Easter Eggs TV spot is a gentle and simple reminder that everlasting traditions can be the simplest and most joyous. Through stylish visuals and heartfelt moments, the ad portrays Easter as a period of giving, sharing and savouring — with a little assistance from something cocoa-based and beautifully crafted.
Harry & David – “Easter Commercial” (2020)
Brand: Harry & David
Year: 2020
YouTube: A Gifted Easter from Harry & David
Ad Summary
Harry & David’s 2020 Easter commercial is a genial, earnest spot about connection, thoughtfulness, and long-distance celebration. With gourmet gift baskets and seasonal treats, Harry & David brand itself in this ad as the connecting thread between loved ones, whether they’re nearby or far apart.
The ad starts with a montage of exquisitely presented Easter-themed gift boxes full of chocolates, cookies, fruit and other springtime treats. Intercut are scenes of people beaming as they receive gifts at their door, open boxes stuffed with festive sweets, and share unboxing moments across video calls.
The narration gently states:
“The search for wonderful Easter treats is done”.
This line makes the point: you don’t need to scramble or look far—you can find everything you need to send joy to Harry & David. The imagery highlights intimate details, careful packing, and beautifully presented items that feel high-end and considered.
The ad ends with the line:
“Life is a gift. Share more”. – which ties beautifully into the brand’s larger mission of celebrating life through thoughtful gifting.
Why It Stood Out
- Focus on Long-Distance Gifting – This ad’s reminder to connect with thoughtful gifts, especially in 2020, when lots of families were celebrating apart, resonated strongly.
- Premium, Purposeful Visuals – From the gift baskets to the packaging, everything feels elevated and sincere, in line with the brand’s reputation for quality and care.
- Emotional Connection – The ad isn’t simply about sending food — it’s about sending love, and that emotional layer gives it lasting power.
- Timeless Branding – The slogan “Life is a gift. Share more”. is not just a tagline — it’s an embodiment of the brand’s whole positioning.
Impact and Brand Fit
Harry & David’s core audience primarily views gifts as an emotional gesture — so the ads resonate perfectly with them. The emphasis isn’t on flashy visuals or over-the-top storytelling — it’s on everyday, meaningful moments made memorable through considerate gifting.
The campaign did especially well against the backdrop of 2020, when distances, digital touch points and doorstep surprises became part of holidays and other traditions. It portrayed Harry & David not simply as a product supplier but as a connector.
Final Thoughts
Harry & David’s Easter 2020 advertisement is a gentle, elegant reminder that sharing joy doesn’t depend on being in the same room. Through its smart visuals and heartfelt tone, the ad captures the timeless nature of giving gifts with significance, particularly at times when you feel it is needed most.
What Makes a Great Easter Advert?
Easter spots may not have the blockbuster budgets of Christmas campaigns, but they lend themselves to a distinctive creative palette that mixes joy, tradition and seasonality. So what, then, distinguishes the forgettable from the truly memorable? After analyzing 16 standout campaigns, a few clear patterns emerge. The most rewarding Easter ads succeed not because they push products but because they tap into emotion, reflect culture and celebrate a moment.
But here are the essential ingredients for an effective Easter advert:
1. Emotional Connection
Whether it’s a child on a mission for hot cross buns or a parent dispatching a gift across the miles, feelings fuel Easter storytelling. Those brands that embrace the personal nature of the holiday — togetherness, nostalgia, surprise, warmth — produce campaigns that resonate across generations.
Thorntons ’ “Handcrafted Easter Egg” and Tesco’s “It’s More Than an Egg” are great examples of this, harnessing the emotional power of gifting and shared tradition.
2. Recognizable Seasonal Symbols
Easter is full of visual shorthand: bunnies, eggs, daffodils, chocolate, pastel colours, tables of springtime. They are easy for audiences to connect with the season, and when used focus, they instantly create mood and setting.
Waitrose, Cadbury, and Lindt have all embraced elegant, quality chocolate egg visuals to communicate the Easter magic, all without needing lengthy explanations.
3. Celebration of Food & Gifting
Many of the best-performing ads center on shared meals and thoughtful gifts. The heart of many Easter gatherings is food, and such brands as Woolworths, Lurpak, Lidl and Sainsbury’s play on that fact to demonstrate how their products make a contribution to real, joyful moments.
Similarly, brands such as Harry & David are helping to make giving an event unto itself, a gentle force to be reckoned with that proves even the best Easter gift isn’t wrapped.
4. Lighthearted or Playful Tone
Easter is a joyful holiday, and humor and playfulness can be serving”. M&M’S “Mall Bunny” and Reese’s Peanut Butter Egg ads use clever, breakneck-paced humor to lodge in the audience’s collective memory — without depending on elaborate plotlines.
The type of ad that works best for them is the kind that gets attention on social and digital platforms, where shorter, punchier formats play well.
5. A Clear Brand Voice
Regardless of whether the tone is sentimental, funny, premium or practical, the best ads stay true to the brand’s personality. Asda and Tesco focus on value and accessibility; Cadbury doubles down on tradition and whimsy; Lurpak makes cooking feel like an act of pride.
Consistency makes people trust you, and they will remember the brands that stick true to their core selves, with emotional highlight seasons such as Easter.
6. Inclusivity and Flexibility
Contemporary Easter advertisements tend to steer clear of excessive rigidity around celebration. Sainsbury’s “Easter Your Way” campaigns urge views to celebrate however they feel is the right way for them, including everything from a full-on family roast to pink-iced buns for breakfast.
This flexibility reflects today’s diverse audiences and also makes the brand feel more prescriptive than prescriptive.
Conclusion for Best Easter Adverts
Yet, despite the fact that the Easter holiday doesn’t quite command the same advertising stage as Christmas or Super Bowl, it’s still a key opportunity for brands to reach consumers in a meaningful way. As we see across the 16 campaigns in this blog, Easter adverts can take many forms: touching, humorous, elegant, nostalgic or playful – but they have one thing in common; they celebrate moments of joy, generosity and togetherness.
Whether chocolate egg creations or oddball bunnies, family meals and long-distance care packages, each ad provides insights into how companies tap into the emotional cadence of the season. Regardless of whether your approach is humorous (like M&M’s), high-end indulger (Thorntons and Waitrose), or based on family-oriented storytelling (Tesco and Sainsbury’s), you should use Easter campaigns as the opportunity to build trust, tell stories and stay front of mind — all in the space of just a few short weeks.
Easter ads also serve as a gentle reminder that seasonal marketing doesn’t have to be flashy to make an impression. Sometimes, a little moment — a child’s smile, a lovingly made meal, a piece of chocolate shared — is all it takes to leave an enduring mark.
