Top 20 IPL Ads That Captivated Audiences Over the Years

Every year, millions of spectators go to see the Indian Premier League (IPL). IPL is a spectacle of drama, entertainment, and cultural events. It is beyond just a cricket match. It is a celebration of fervour, solidarity, and lifelong memories. In addition to revolutionising Indian cricket, the IPL has changed the advertising industry throughout the years. This is by providing brands with a huge platform on which to produce memorable ads. Many of these now rank among the Top 20 IPL ads ever made.

Star-studded campaigns, moving themes, oddball humour, and nostalgia-driven narratives. IPL advertisements have evolved into an art form. Brands are aware that IPL advertisements aim to make an impression and generate viral content. These remain relevant long after the competition is over, not only to sell a product.

Why Are IPL Ads So Special?

• Huge Viewership –  Millions of people watch each season. The Indian Premier League offers sponsors one of the most lucrative marketing opportunities.
• Celebrity Power – IPL advertisements showcasing cricket players, Bollywood celebrities, and other well-known figures are quite captivating.
• Social Media Impact & Virality – A lot of IPL advertisements create memorable memes. These create discussions, and trends.
• Cultural Influence – Even when the IPL season is over, certain advertisements are so skillfully done. These start to pop up in casual discussions.

What Makes a Great IPL Ad?

IPL commercials are not always successful. The following are the campaigns that have had the biggest success:

• Tell an engrossing story – The most successful ads tell a compelling story. Whether it be one of humour, nostalgia, or a poignant event.
• Feature unforeseen element – Excellent IPL advertisements frequently take viewers by surprise. Rahul Dravid’s transformation into “Indiranagar ka Gunda” for CRED is an example.
• Resonate with the audience – These advertisements capture people’s attention. This is by using memorable taglines, cultural allusions, or relevant experiences.
• Possess viral potential — The best-known IPL advertisements generate conversations, memes, and social media trends. These stretch well beyond television screens.

We’re going back in time to explore the top 20 IPL advertisements that had a significant influence on this blog. We’ll dissect every advertisement, from CRED’s oddball celebrity makeovers to Vodafone’s ZooZoos. The blog describes why it was unique and how it spread throughout society.

How We Selected the Top 20 IPL Ads

The IPL advertisements on this list include:

• Left audiences with a lasting impression.
• Generated a cultural event or went viral on social media
• Possessed a creative idea, compelling narrative, or amusing execution
• Successfully bonded with the IPL’s spirit

Let’s now see the most iconic IPL advertisements that have delighted us throughout the years. 

1. Dream11: A Movie-Inspired Twist, Featuring 150kph Deliveries | #Sabkhelenge

Similar to Hollywood stunt doubles, Dream11’s amusing April Fools’ marketing included a “duplicate” player capable of handling deliveries at 150 kph. It skillfully attracted attention while adhering to the brand’s lighthearted essence by fusing comedy with cricket.

Ad Summary

With this ad, Dream11, which is well-known for its entertaining and captivating IPL advertisements, tried something new by matching professional cricket players with Bollywood actors in a friendly yet competitive matchup. The amusing ad asks why cricket couldn’t have stunt doubles, or duplicates, like movies do.

In the ad, actors and cricket players argue over whether the sport should let duplicates, or players who take on the difficulties of extreme deliveries in the same way that stunt doubles manage dangerous movie situations. The playful banter adds a fun twist to Dream11’s brand message—anyone can play cricket because #SabKhelenge—and builds on the long-standing controversy around actors portraying cricket players in movies.

The actors and cricket players argue for their positions throughout the commercial, which mimics regular conversations among cricket fans. The commercial deftly reaffirms Dream11’s central idea: fantasy cricket makes it possible for everybody to participate, just like how actors participate in cricket through motion pictures. 

Why It Stood Out

• Unique Theme: Given how well-liked both the movie and cricket industries are in India, the ad capitalises on this theme.
• Star Power: The advertisement immediately draws notice thanks to its combination of well-known celebrities and cricket players.
• Clever Humour: The argument over whether cricket should have “duplicates” is both ridiculous and realistic, which makes the advertisement memorable and viral.
• Smooth Brand Integration: Dream11 connects its message—that everyone can play cricket—to the discussion without coming across as a compelled endorsement.

Public Reaction & Viral Impact

• Particularly among IPL fans who appreciate the actor vs. cricket discussion, the advertisement was favorably received.
• Dream11’s #SabKhelenge campaign became a major topic of discussion when fans had to select between #TeamActors and #TeamCricketers.
• The self-aware humour was well received by many spectators, particularly in light of Bollywood’s tendency to exaggerate cricket’s representation.
• Social media users debated which actors could play professional cricket and vice versa as a result of it.

Legacy of the Ad

• This advertisement, which highlighted the diversity of fantasy cricket, strengthened Dream11’s standing as an entertaining and captivating IPL sponsor.
• Fans began making fun of the “duplicate” idea by playfully applying it to actual cricket events.
• Dream11 demonstrated once more that fantasy sports can be just as enjoyable as the real thing by using this advertisement to generate excitement for the IPL. 

Check Out – Top 10 Dream11 IPL Ads That Hit It Out of the Park

2. Pepsi IPL: Oh, Yes, Abhi! | ft. Priyanka Chopra

Ad Summary

One of Pepsi’s most enthusiastic and youth-focused marketing campaigns during the IPL was “Oh Yes Abhi!” In keeping with Pepsi’s central theme of living in the now, this commercial, which starred Priyanka Chopra, masterfully captured the exhilarating excitement of IPL cricket.

The commercial opens with Priyanka Chopra in a dynamic, fast-paced scene, where she talks about how IPL is all about the excitement of NOW. Whether the idea is to seize the moment right away—’Abhi’—whether it’s drinking a cold Pepsi or celebrating a last-ball six or an exciting match moment.

Pepsi’s involvement with the IPL felt more vibrant and youthful as a result of the “Oh Yes Abhi!” slogan, which became a catchphrase for spontaneity and enthusiasm. The ad’s music, images, and general atmosphere were all created to maintain a high level of excitement, reflecting the erratic and fast-paced nature of IPL games.

Why It Stood Out

• Catchy & Relatable Theme: “Oh Yes Abhi!” was a simple, memorable catchphrase that went well with the thrilling Indian Premier League environment.
• Star Power: The advertisement’s inclusion of Priyanka Chopra, a well-known figure in Bollywood, appealed to both moviegoers and cricket enthusiasts.
• High-Energy and Quick-Paced Execution: To keep viewers fully interested, the commercial successfully captures the thrill and adrenaline rush of IPL matches.
• Strong Brand Messaging: Pepsi linked its cool, youthful identity seamlessly with IPL’s excitement, spontaneity, and celebration culture.

Public Reaction & Viral Impact

• The slogan “Oh Yes Abhi!” gained popularity and was frequently used in casual talks.
• With on-location IPL activations, digital promotions, and competitions that urged fans to celebrate moments right away, the campaign went beyond TV ads.
• The brand feels more in line with the IPL audience thanks to Pepsi’s modern take on its long-standing affiliation with cricket.

Legacy of the Ad

• Pepsi’s “Oh Yes Abhi!” IPL marketing campaign is among its most recognisable and impactful. which highlights the company’s status as an official IPL beverage partner while eloquently expressing the youth’s enthusiasm, spontaneity, and love for cricket.
• In subsequent advertising efforts, the term “Abhi” (Now) remained linked to Pepsi’s identity, demonstrating its enduring influence.
• The commercial supported Pepsi’s aim of fusing cricket with Bollywood pop culture, which made IPL advertising more lively and interesting for younger viewers.

3. Unacademy: Cracking the Game

Ad Summary

Unacademy, a prominent online learning platform in India, adopted an inspiring and motivating strategy with their IPL advertisement, “Cracking the Game”. Learning from failure, adapting, and reaching greatness was the main theme of this IPL commercial, in contrast to the majority that concentrate on humour, celebrities, or entertainment.

The commercial highlights famous IPL experiences, including tragic defeats, game-changing performances, and iconic victories, all told with a compelling narration that makes a connection between cricket and education. It emphasises how exceptional players never stop learning and how every game imparts new knowledge, thus combining the competitive nature of the IPL with Unacademy’s central teaching philosophy.

This ad’s story is emotionally charged, with snippets of real IPL film showing breathtaking sixes, dramatic wickets, and fervent celebrations. The takeaway is unmistakable: in order to achieve, students must continuously push themselves, just like cricket players do.

Why It Stood Out

• Strong & Motivating Message: By appealing to the attitude of champions, the advertisement strikes a chord with professionals, cricket fans, and students alike.
• Use of Real IPL Footage: The advertisement feels more effective and genuine since it includes real IPL match moments rather than staged scenes.
• Perfect Brand Integration: Unacademy makes its platform seem relevant to IPL fans by linking exam success with game success.
• High Emotional Engagement: The narration and the dramatic IPL images inspire viewers and give them chills.

Public Reaction & Viral Impact

• The commercial, which changed its emphasis from providing light amusement to demonstrating grit and drive, was hailed as one of the most amazing IPL campaigns.
• The highlight video of iconic IPL moments was watched by cricket fans, who looked to be celebrating the tournament’s history.
• The hashtags #LetsCrackIt and #CrackingTheGame trended across social media, with viewers sharing their own IPL learning moments.
• In contrast to the typical humorous IPL advertisements, this one adopted a sombre and provocative stance, making Unacademy’s tournament debut genuinely unforgettable.

Legacy of the Ad

• This campaign demonstrated that educational brands are capable of producing successful sports marketing campaigns and positioned Unacademy as a premium IPL sponsor.
• It reaffirmed the notion that the Indian Premier League is not only about amusement but also about education, development, and strategy, all of which are in line with students’ paths.
• The advertisement is still among the best instances of an IPL commercial that skillfully combines sports, education, and motivation. 

4. Vodafone ZooZoo IPL Advert

Ad Summary

The Vodafone ZooZoo IPL advertisement is among the most recognisable IPL ads ever. During the IPL seasons when Vodafone was the main sponsor, this advertisement debuted the cute, eccentric, and expressive ZooZoos, who soon gained widespread popularity.

In the advertisement, Vodafone’s numerous services are highlighted through the basic yet hilarious gestures of white, alien-like figures with exaggerated facial expressions. The ZooZoos stood out because of their youthful charm, playful behaviour, and the simplicity with which they conveyed powerful emotions.

The fact that this advertisement was entirely live-shot and devoid of animation adds to its allure. Rather, actors in costume outfits gave the appearance of animation by performing in front of a white background. This manufacturing procedure helped create the unique and memorable appearance of the ZooZoos. 

While keeping the playful, humorous tone that contributed to the campaign’s popularity, the Vodafone ZooZoo advertisements’ IPL version concentrated on themes pertaining to internet access, mobile services, and exclusive deals for cricket fans.

Why It Stood Out

• Distinct Character Design: The ZooZoos were immediately distinctive since they were unlike anything ever seen in Indian advertising.
• No Animation, Yet Animated Appeal: The advertisement’s bizarre, dreamlike aspect was a result of the creative choice to use real performers in costume instead of computer-generated imagery.
• High Entertainment Value: Both children and adults found these advertisements intriguing due to their adorable, eccentric humour.
• Smooth IPL Integration: Vodafone deployed several ZooZoo advertisements with an IPL theme, each highlighting a distinct mobile feature while maintaining cricket as the main focus.
• Mass Appeal & Recall Value: The campaign’s enduring influence is demonstrated by the fact that people continue to mention and recall the ZooZoos years later.

Public Reaction & Viral Impact

• Overnight, the ZooZoos gained popularity, and throughout IPL commercial breaks, fans eagerly awaited fresh advertisements.
• Vodafone became one of the most popular brand mascots in India by introducing ZooZoo apparel, fan pages, and social media content.
• Social media users shared the advertisements extensively, and viewers were more captivated by the behind-the-scenes disclosure that the actors were real and not computer-generated.
• Beyond the TV commercials, fans expanded their influence by making comic strips, GIFS, and memes with ZooZoos.

Legacy of the Ad

• One of the most successful IPL advertising initiatives ever was the ZooZoos, demonstrating that companies could produce mascots that could compete with celebrity endorsements.
• Future advertising efforts in a variety of industries were impacted by Vodafone’s strategy of using humour and adorable characters instead of overt product promotion.
• Years later, fans continue to recall and mention the ZooZoos with fondness, making the campaign one of the most nostalgic IPL advertising moments.

5. Kingfisher: ‘Oo La La La Le O’ | Uniting People Through the Joy of Good Times

Ad Summary

Throughout IPL history, the Kingfisher “Oo La La La Le O” commercial is among the most iconic and sentimental. In contrast to traditional IPL advertisements that emphasise humour or promotions, Kingfisher adopted a musical strategy, bringing players and spectators together with its catchy song.

Cricket players from several Indian Premier League clubs, including the Royal Challengers Bangalore, Mumbai Indians, Rajasthan Royals, Delhi Daredevils, Sunrisers Hyderabad, and Kings XI Punjab, may be heard singing the Kingfisher jingle, “Oo La La La Le O”. Simple but powerful was the campaign’s concept:

• Teams may separate players, but Kingfisher and the spirit of cricket bind them together.
• The song’s upbeat vibes and the players’ friendship made the advertisement incredibly captivating.
• It was transformed from a beer commercial into an IPL anthem by the players’ upbeat enthusiasm and appealing melody.

To reinforce Kingfisher’s “Good Times” tagline, the visuals depict cricket players enjoying themselves, laughing, and engaging with their fans. As a result of its great 

reception, the jingle became a trademark IPL cry that is regularly heard in stadiums and other fan events.

Why It Stood Out

• Legendary Jingle: The lively and energetic song “Oo La La La Le O” swiftly gained popularity as an anthem, encapsulating the spirit of the IPL and signifying its joyous festivities.
• Star Power: The advertisement’s use of actual IPL players from various teams greatly appealed to cricket fans.
• United Cricketing Spirit: The “Divided by Teams, United by Kingfisher” campaign’s slogan struck a chord with supporters, highlighting how cricket is about coming together despite rivals.
• Repeat Value: Because of its tune and joyous tone, this IPL advertisement stuck around year after year, in contrast to most others that disappear after just one season.

Public Reaction & Viral Impact

• The jingle became an IPL anthem, played at fan areas, stadiums, and to celebrate victories after games.
• The ad felt more engaging and personable since fans enjoyed watching their favourite players sing and have fun off the field.
• The phrase “United by Good Times” strengthened brand recall by becoming a catchphrase connected to Kingfisher’s IPL presence.
• For IPL fans, the song still evokes nostalgia years after it was first released, frequently recalling the tournament’s infancy.

Legacy of the Ad

• With the campaign, Kingfisher became recognised as one of the most lively and exciting sponsors of the IPL, reflecting the exuberant essence of cricket.
• An uncommon accomplishment for a commercial, the song got ingrained in IPL culture.
• It demonstrated how a skillfully performed jingle can increase a brand’s visibility outside of television commercials and establish a rapport with viewers that is frequently difficult for traditional marketing to accomplish.

Must See – Best Vodafone IPL Ads Featuring ZooZoos

6. IPL 2018: The Unforeseen Interruption of the Premier League | Explore the Experience on BookMyShow

Ad Summary

In order to highlight the annoyance of fans who are unable to attend matches, BookMyShow’s “Interrupted Premier League” advertisement for the 2018 Indian Premier League employs a humorous and animated style. The ad combines humorous animation and exaggerated settings in place of real-life footage or celebrity endorsements to set itself apart from traditional IPL promotion.

The advertisement shows several cricket enthusiasts in amusing, regrettable circumstances when they are prevented from viewing the IPL at the worst possible time. Among these situations are:

• A fan encounters buffering problems when attempting to stream the game.
• Just before the game starts, another fan is stuck in traffic.
• Someone who is stuck at a dull social event and misses the sport.

The message is straightforward but powerful: BookMyShow allows you to get your IPL tickets in advance, so why chance missing out on live action?

The commercial effectively emphasises how IPL fans detest interruptions through witty animation and comedy, highlighting the value of purchasing match tickets in advance to enjoy the excitement in the stadium.

Why It Stood Out

• Distinct Animation Style: Unlike previous IPL commercials, which frequently include celebrities and actual cricket footage, this one combines animation with exaggerated humour.
• Highly Relatable Situations: Every cricket fan can identify with the frustration of missing an IPL game because of unforeseen disruptions.
• Easy Brand Integration: The advertisement effectively links the issue—fans missing the IPL—with the remedy, BookMyShow’s ticketing service.
• Lighthearted & Fun: The advertisement maintains a lighthearted tone, making it memorable and viral.

Public Reaction & Viral Impact

• IPL fans responded favourably to the advertisement. They could relate to the realistic situations. This led to conversations about the worst match interruptions they have experienced.
• In a sea of celebrity-driven IPL advertisements, the use of animation was refreshing. It was well-received by many fans.
• It became popular on digital media because of its humour and storytelling. This is particular with younger readers.
• The ad effectively reinforced the ease of online ticketing. This is by raising awareness of IPL ticket reservations on BookMyShow.

Legacy of the Ad

• This campaign, which deviated from the typical live-action commercial style, demonstrated that animation can be a successful tool for IPL advertising.
• In the years that followed, it strengthened BookMyShow’s connection to live cricket and established it as the preferred website for IPL ticket purchases.
• The phrase “Interrupted Premier League” became a recurrent design. This serves as the basis for subsequent advertisements emphasising the importance of never missing an IPL game.

7. Jio Dhan Dhana Dhan: A Celebration of 8 IPL Teams and Their Vibrant, Individual Tashans

Ad Summary

The fervent love of cricket and its loyal supporters were honoured by Reliance Jio’s exuberant and joyous “Dhan Dhana Dhan” IPL campaign. It also celebrated the spirit of all eight IPL teams.

In the vibrant scene, players from several IPL teams are shown celebrating in their individual “tashans” (styles). Reflecting the diversity and fervour of IPL fans, each team is reflected through its unique swag, fan culture, and celebration expressions.

The main message centres on Jio providing smooth live IPL match streaming on Jiotv. This is in addition to a number of other benefits, such as:

• For uninterrupted IPL streaming, Jio Dhan Dhana Dhan data offers special deals.
• Fans were offered exciting opportunities to interact with cricket players. This is through meet-and-greet events, access to match tickets, official jerseys, and exclusive merchandise.
• Customised IPL team experiences included activities like downloading team wallpapers and logos. It also used capturing photos with virtual team mascots.

Thanks to its energetic “Dhan Dhana Dhan” tune and visually appealing imagery, the commercial successfully reinforces Jio’s position as the preferred digital companion for IPL enthusiasts.

Why It Stood Out

• High-Energy Execution: This advertisement immediately lifted the viewer’s spirits with its upbeat music, vibrant images, and joyous spirit.
• Representation of All IPL Teams: As it included all eight IPL franchises, unlike brand-specific advertisements, it was inclusive and appealing to all fans.
• Natural Feeling Brand Integration: The Jio Dhan Dhana Dhan promotion was emphasised in a cricket-related environment with ease.
• Fan-Centric Strategy: The goal of the campaign was to improve the IPL fan experience, from live match viewing to winning exclusive prizes, rather than just promoting Jio’s services.

Public Reaction & Viral Impact

• Throughout the IPL season, the catchy “Dhan Dhana Dhan” jingle became iconic, showcasing Jio’s vital role in enhancing the tournament experience.
• Supporters praised the representation of each IPL team’s individuality, which gave the event the air of an Indian cricket festival.
• Due to the Jio Cricket Offer, which offered reasonably priced data packs for IPL streaming, millions of fans switched to Jio in order to watch live matches.
• The joyous, joyful tone of the advertisement was favorably received on social media, as supporters posted memes and videos of their favourite team’s “tashan”.

Legacy of the Ad

• Jio became a major force in live cricket streaming and fan interaction as a result of this initiative, which improved its relationship with the IPL.
• In the world of Indian cricket, Jio’s continued influence was cemented when the “Dhan Dhana Dhan” concept was adopted as a regular feature of IPL promotions.
• It demonstrated that IPL advertisements don’t necessarily require comedy or celebrity endorsements—occasionally, merely highlighting the game’s intensity may have a powerful effect.

8. Great for the Good | ft. Neeraj Chopra | CRED

Ad Summary

Olympic gold medallist Neeraj Chopra is featured in CRED’s “Great for the Good” campaign, which adheres to the company’s distinctively humorous and unorthodox advertising style. Even though Neeraj Chopra is well-known for his javelin throw feats, this humorous advertising suggests that throwing a javelin 87.58 meters would be easier than navigating a “360-degree marketing session” with a brand manager.

Neeraj Chopra throws javelins ever longer in the commercial—20, 40, 60, 80, and 87.58 meters—while maintaining his composure and laid-back demeanour. The joke starts when the true challenge is revealed, which is to survive an unending marketing language session that is mockingly shown as being significantly more taxing than earning an Olympic medal.

By drawing a comparison between paying credit card bills on CRED and Neeraj’s javelin throw, which is simple and satisfying in contrast to the needless complexity of regular financial transactions, CRED connects this idea to their product.

Why It Stood Out

• Unexpected & Funny Twist: It’s both ridiculous and humorous to think that Olympic champion Neeraj Chopra finds marketing conversations more difficult than throwing a javelin.
• Ideal Celebrity Pick: Neeraj Chopra’s cool-headed demeanour is deftly juxtaposed with the annoyance of an unduly convoluted procedure.
• Simple Yet Effective Execution: Just witty banter, compelling narrative, and one strong punchline—no extravagant graphics.
• Relatable Corporate Humour: The joke about endless marketing meetings struck a chord with many viewers, particularly those in marketing and corporate positions.

Public Reaction & Viral Impact

• The ad resonated particularly well with professionals in marketing, causing a surge of memes and jokes about tiring client meetings, advertising, and corporate occupations. 
• Neeraj Chopra’s subtle comedic timing was praised by fans, who commented on how the ad was made funnier by his simplicity.
• People started using the term “Surviving a 360-degree marketing session” as a template for memes, applying it to a variety of challenging and unimportant job situations.
• In keeping with its reputation for distinctive storytelling in the financial industry, the campaign strengthened CRED’s longstanding legacy of humorous, meme-worthy commercials.

Legacy of the Ad

• This campaign further demonstrated CRED’s capacity to produce hilarious, culturally relevant IPL advertisements that go beyond cricket.
• It went beyond Neeraj Chopra’s conventional status as a sports legend and presented him in a new, funny light.
• The ad demonstrated that if the subject is compelling enough, even straightforward, dialogue-free ads may be very successful.
• CRED’s advertisements are as anticipated as IPL matches themselves, continuing their habit of transforming boring financial procedures into enjoyable, engaging experiences.

9. Zomato vs. Its Biggest Competitor | Zomaito vs. Zomaato

Ad Summary

The IPL 2023 commercial from Zomato deftly capitalises on a long-standing argument among Indians: should Zomato be pronounced “ZoMaito” or “ZoMaato”? With prominent stock market expert Anil Singhvi, Harbhajan Singh, and Sreesanth as panellists, the advertisement playfully portrays this as a full-fledged conversation in which they argue passionately about how to pronounce Zomato’s name.

The ad is set out like a prime-time TV debate, complete with heated arguments, rebuttals, and inflated responses. The turnabout? The true question, notwithstanding the continuous controversy, is not pronunciation but rather who can bring meals more quickly.

When both sides concur that the app delivers food on time, regardless of whether it is “ZoMaito” or “ZoMaato”, the argument is ultimately moot. The commercial deftly transforms a frequent linguistic dispute into an entertaining, captivating business message—Zomato is still the greatest option for fast food delivery, regardless of how you phrase it.

Why It Stood Out

Relevant Daily Discussion: There is a lot of discussion among Indians about whether Zomato should be pronounced “ZoMaito” or “ZoMaato”, which makes this advertisement immediately captivating. Funny Debate Format: The prime-time news debate format makes a pointless dispute seem more serious, which adds an element of humour. Astute Brand Positioning: The commercial refocuses attention from pronunciation to the most important thing, which is prompt food delivery. Notable Celebrity Cameos: Given the well-known on-field rivalry between Sreesanth and Harbhajan Singh in the IPL, their appearance added a degree of entertainment value to the campaign.

Public Reaction & Viral Impact

• Social media users joined the argument and humorously took sides in the ZoMaito vs. ZoMaato controversy.
• People created their own renditions of the discussion, and the resulting memes took over Instagram and Twitter.
• The ad was praised for its astute observation of actual consumer behaviour, which gave it a genuine sense as opposed to being forced.
• Harbhajan Singh and Sreesanth’s jovial banter in this setting would evoke happy memories for IPL fans who recall the fierce bouts between them.

Legacy of the Ad

• The campaign demonstrated Zomato’s comprehension of Indian humour and common cultural quirks, which made its advertisements incredibly accessible.
• It strengthened Zomato’s position as the industry leader in meal delivery, demonstrating that innovative, captivating marketing is just as important to brand loyalty as excellent customer service.
• People started using the discussion structure as a template for memes, spreading it to other amusing arguments (e.g., Biryani with aloo vs. without aloo).
• Zomato successfully developed an interactive advertising strategy that permeated social media discussions in addition to television. 

Recommended For You – Top 5 CRED IPL Ads 

10. VIVO IPL 2021: Asli Picture Abhi Baaki Hai

Ad Summary

After an unplanned mid-season pause brought on by the COVID-19 pandemic, the VIVO IPL 2021 “Asli Picture Abhi Baaki Hai” campaign aimed to rejuvenate interest in the IPL. The expression “Asli Picture Abhi Baaki Hai” (literally, “The real action is yet to come”) was a pun on the notion thought the most exciting instances of the 2021 Indian Premier League were still to come.

The ad creates a movie-like atmosphere that heightens excitement for the tournament’s comeback with its abundance of exhilarating images, dramatic match scenes, and cinematic storytelling. The ad deftly frames the IPL as a blockbuster movie with surprising turns, suspenseful tension, and action that will stick in your memory rather than just being a sporting event.

In order to guarantee that cricket fans watched the second round of the competition, the advertisement was purposefully broadcast on Star Sports Network and Disney+ Hotstar just before the IPL’s return on September 19, 2021.

Why It Stood Out

• Well-Timed Theme: “Asli Picture Abhi Baaki Hai” took advantage of the fact that the Indian Premier League for 2021 had been unexpectedly abandoned and was now making a comeback for its grand finale.
• Blockbuster Movie Feel: The advertisement made the IPL seem monumental and turned it into a movie experience.
• Highlighted the Unpredictability of the IPL: The message reaffirmed that anything can happen in cricket, which increased spectators’ anticipation for the second half of the competition.
• Effective Brand Integration: VIVO, the IPL’s title sponsor, made sure its name was attached to expensive cricket entertainment by portraying itself as an essential component of the event.

Public Reaction & Viral Impact

• The phrase “Asli Picture Abhi Baaki Hai” quickly became a fan-favourite catchphrase for the event, resonating deeply with the audience.
• Following the IPL’s mid-season break, the advertisement helped generate anticipation and rekindle excitement.
• Social media saw debates and memes that compared the Indian Premier League to Bollywood blockbusters with dramatic endings and surprising plot twists.
• When a match had a stunning reversal or a last-over conclusion, cricket fans would use the phrase in real time.

Legacy of the Ad

• The ad strengthened the IPL’s position as the world’s largest cricket league and solidified it as a spectacle of sports entertainment.
• The IPL-related phrase “Asli Picture Abhi Baaki Hai” has endured and is frequently brought up in conversations about cricket.
• It demonstrated VIVO’s strategic marketing strategy, demonstrating that enhancing the fan experience is just as important as brand promotion in an excellent IPL campaign.
• The success of the campaign encouraged more cinematic approaches in subsequent IPL advertisements, which skillfully combined entertainment and athletics.

11. Swiggy IPL Ad: This Cricket Season, Order on Swiggy from Your Favourite Restaurants

Ad Summary

One of the most important aspects of watching cricket is eating while watching the game, which Swiggy’s IPL advertisement capitalises on. The commercial emphasises how food enriches every IPL match and how Swiggy makes it simple and comfortable to order from chosen eateries without skipping the action.

With a humorous and approachable style, the advertisement features several groups of cricket fans getting ready to watch the IPL, including family get-togethers, friend get-togethers, and lone fans who watch matches with a customary meal. Fans would never have to get up from their screens to get a nibble thanks to Swiggy’s smooth positioning as the preferred food delivery app.

“Aap kiske saath dekhoge?” is the centrepiece of the tagline. Reiterating that cricket is a communal activity best enjoyed with loved ones, friends, and delicious food, the question is, “Who will you watch with?”

Why It Stood Out

• Relatable Cricket-viewing Experience: By emphasising a common cricket-viewing custom—eating while watching the game—the advertisement speaks directly to cricket lovers.
• Smooth Product Integration: Swiggy is positioned as essential to a continuous IPL experience rather than merely as a choice.
• Easy, entertaining, and captivating: The commercial simply portrays normal, ordinary cricket experiences in a fun way without resorting to celebrities or over-the-top humour.
• Puts Convenience First: demonstrates how Swiggy makes sure you can always enjoy your favourite meal while playing the game.

Public Reaction & Viral Impact

• Many cricket fans shared their own “match-day food traditions” on social media, demonstrating how well the advertisement connected with both foodies and cricket enthusiasts.
• The query “Aap kiske saath dekhoge?” ignited a vibrant discussion, prompting viewers to tag their friends and share their thoughts.
• Fans praised the advertisement’s straightforward, approachable, and enticing message, which avoided overcomplication.
• It improved brand recall each time someone placed an order during a match, solidifying Swiggy’s position as the best food delivery service for the IPL season.

Legacy of the Ad

• Swiggy effectively leveraged the social and emotional dimensions of the IPL, establishing its brand as an essential component of the cricketing experience.
• The campaign strengthened the connection between food, cricket, and community, making Swiggy the go-to delivery service during the IPL season.
• It served as a model for subsequent Swiggy IPL advertising, demonstrating that emphasising relatable, commonplace situations might work better than ostentatious advertisements.
• Swiggy became a reflex activity for match-day meal ordering as a result of the advertisement’s subtle influence on consumer behaviour.

12. Cricket Fans: Mr. & Mrs. Superstitious | Ola IPL Ad

Ad Summary

Ola’s “Mr. & Mrs. Superstitious” IPL commercial draws on one of the most humorous and relatable facets of Indian cricket fandom—superstitions. This advertisement effectively conveys the peculiar, nonsensical customs that cricket fans throughout have that they sincerely feel can affect their team’s success.

In the advertisement, a couple known as Mr. & Mrs. Superstitious are shown going above and beyond to make sure their team wins. Whether it’s: 

• Spending hours sitting in one spot.
• Remaining motionless when their team is batting.
• Donning “lucky” attire.
• Reciting ridiculous customs, such as tapping the table or clasping hands at particular times.

The commercial satirically illustrates how IPL matches convert regular people into fervent adherents of arbitrary superstitions. Ola ties this realisation to their brand messaging by gently highlighting how easy it is to schedule a taxi without disrupting your “lucky” game-day routine.

Why It Stood Out

• Relatable Humour: Since cricket and superstitions go hand in hand, Indian fans would find this advertisement very relatable.
• Excellent Storytelling: The advertisement creates a memorable and interesting story out of a straightforward observation (fan superstitions).
• Minimal Yet Effective Brand Placement: Ola naturally incorporates itself into the conversation rather than aggressively marketing the service.
• Strong Emotional Connection: Mr. & Mrs. Superstitious resonated with fans who had their own game-day routines, which made the advertisement even more captivating.

Public Reaction & Viral Impact

• Social media users commented on their own superstitious match-day behaviours after the advertisement was widely circulated.
• It generated discussions about amusing cricket customs, which resulted in memes and first-person accounts.
• Ola’s humorous approach was well received by fans, making it one of the more interesting IPL commercials for non-cricket brands.
• Regardless of club loyalty, it resonated with all types of IPL fans, reinforcing the universality of cricket superstitions.

Legacy of the Ad

• Ola showed that a straightforward, relatable advertisement can have just as much impact as a high-profile, celebrity-driven campaign.
• Setting the standard for future sports-based comedy ads, the ad is still regarded as one of the best IPL commercials that focuses on crowd antics.
• During the IPL season, it improved Ola’s recall value by gently highlighting its usability without detracting from the enjoyment of playing cricket.
• The ad was further ingrained in IPL culture when the idea of “Mr. & Mrs. Superstitious” became a talking point for conversations about cricket.

13. Paytm IPL 2021 Ad – The Mechanic

Ad Summary

The hilarious, exaggerated situation in Paytm’s IPL 2021 advertisement, “The Mechanic”, emphasises how annoying sluggish payments are and how Paytm’s quick transfers address the issue.

In the advertisement, a consumer is having trouble paying in a little mechanic’s shop. The mechanic and his helper begin to perspire heavily, as though the payment delay is physically taxing them, and the delay in processing the transaction is humorously emphasised. Intentionally exaggerated, the sequence transforms a routine digital payment problem into a ridiculously dramatic event.

The advertisement then swiftly switches to the remedy: Paytm’s blazingly speedy payments, which guarantee that transactions go place smoothly and instantly, sparing users from needless delays and annoyance.

The main point—why struggle with slow payments when you can just “Paytm Karo”—is made evident by the use of humour and hyperbole.

Why It Stood Out

• Humorous & Exaggerated Storytelling: The advertisement makes the annoyance of slow transactions humorously relevant rather than merely advocating for quick payments.
• Daily Situational Comedy: The advertisement immediately appeals to users of digital payments because many individuals have encountered sluggish payment processing.
• Minimal yet Effective Brand Integration: The advertisement delivers Paytm’s value proposition—fast, secure payments—while keeping things straightforward and entertaining.
• Ideal IPL Connection: This ad’s “fast transactions” theme fits naturally with the cricket season since the IPL games are high-energy and fast-paced.

Public Reaction & Viral Impact

• On social media, followers compared the exaggerated sweating reaction to annoying payment delays, making it a talking point.
• The ad was readily shareable due to its common environment and quick-witted humour, which increased engagement on digital platforms.
• Cricket fans praised Paytm’s astute affiliation with the IPL, which emphasised how easy it is to purchase snacks, reserve tickets, and make payments promptly during games.
• Instantaneous digital payments have become synonymous with the #PaytmKaro hashtag in India.

Legacy of the Ad

• Used real, commonplace annoyances to strengthen Paytm’s position as a market leader in digital payments in India.
• Paytm was able to set itself apart from other finance companies that used serious or generic messaging by employing exaggerated physical humour.
• The ad’s influence went beyond the IPL season as it became a meme template for any circumstance where waiting seemed excessively drawn out.
• Demonstrated the effectiveness of humorous, real-life scenario advertisements for financial services, which make them more approachable and interesting.

14. Goibibo IPL Ad – Don’t Be Stupid Stupid Stupid!

Ad Summary

In a humorous, lighthearted advertisement about last-minute hotel reservations, Goibibo’s IPL campaign features two cricketing superstars from different generations: Sunil Gavaskar and Rishabh Pant.

The commercial shows Pant and Gavaskar showing up at a hotel without a reservation. In his trademark direct manner, Gavaskar queries Pant’s lack of preparation as they get closer to the front desk. Pant attempts to maintain his usual air of insolence and mischievousness.

Whenever it seems like they have no more options, Goibibo’s last-minute hotel offers 5come in handy. The program immediately finds them a hotel when Gavaskar yells at Pant, “stupid, stupid, stupid!” in a funny, fatherly reprimand.

Perhaps the most entertaining IPL commercials, the ad is hilarious, fast-paced, with plenty of incredible chemistry between Pant and Gavaskar.

Why It Stood Out

• Funny Generational Contrast: Pant’s freewheeling attitude and Gavaskar’s traditional discipline make for an entertaining and captivating dynamic.
• Ideal Celebrity Pairing: Appealing to viewers of all ages, the advertisement features a contemporary superstar beside a cricket legend.
• Catchy “Stupid, Stupid, Stupid” Hook: One of the most memorable lines of the IPL season was Gavaskar’s constant reprimanding of Pant.
• Smooth Brand Integrity: The commercial deftly frames Goibibo’s last-minute lodging offers as the ideal way to handle unforeseen travel occasions.

Public Reaction & Viral Impact

• When fans saw amusing cricket moments, bad choices, and relatable travel mishaps, the phrase “Stupid, stupid, stupid” became a meme.
• Fans applauded Pant and Gavaskar’s comical chemistry and relished their lighthearted banter.
• Many people now associate Goibibo with making rapid hotel reservations as a result of the advertisement, strengthening the company’s image.
• The humorous, realistic narrative of the advertisement made sure it was extensively distributed on social media and in cricket forums.

Legacy of the Ad

• Established a high bar for sports sponsorships and shown that athletes don’t necessarily have to be serious in ads.
• The campaign bolstered Goibibo’s reputation as the top app for last-minute bookings, ensuring the company remained at the forefront of travellers’ minds.
• Opened the door for more advertisements that capitalised on generational humour by combining seasoned and contemporary cricket players.
• Continues to be among the funniest and most entertaining IPL advertisements, demonstrating that straightforward, skillfully done humour is always successful.

15. CSK – This Is How We Roar | Chennai Super Kings x Myntra

Ad Summary

Myntra’s “This Is How We Roar” campaign honours Chennai Super Kings (CSK) supporters and their unwavering devotion to the team while slickly incorporating Myntra’s cutting-edge identity.

The CSK players and supporters are shown in the advertisement wearing chic attire that embodies the team’s distinctive yellow hue. It emphasises how team spirit transcends the stadium and permeates daily life throughout attire, demeanour, and outlook.

Supporters of various ages and backgrounds can be seen wearing CSK apparel and fashionable Myntra collections throughout the film, highlighting the idea that rooting for your preferred IPL team is more than simply cheering—it’s also about making a statement. The dynamic editing, lively atmosphere, and background music all effectively capture the fervour and pride of the CSK fan community.

In order to highlight the fact that true fans wear their allegiance rather than only watching the game, the commercial concludes with players proudly displaying their CSK colours.

Why It Stood Out

• Perfect Mix of Fashion and Cricket: The advertisement effectively combines style and IPL fervour, establishing Myntra as the premier fashion destination for cricket enthusiasts.
• Strong Fan-Centric Appeal: The advertisement is more relatable and captivating because it features CSK supporters rather than just the players.
• Smooth Brand Integration: Myntra’s branding is unforced and conveys the notion that if you’re a fan of CSK, show it off with your style.
• High Energy & Celebration Vibes: The advertisement perfectly conveys the passionate support of the CSK supporters, offering an appearance that the team is being celebrated.

Public Reaction & Viral Impact

• CSK fans, demonstrating that they are one of the most passionate IPL fan bases.
• IPL fans searching for team-themed attire were more engaged with Myntra’s effective use of sports fashion marketing.
• As supporters shared their match-day ensembles and yellow-themed attire on social media, the #CSKStyledByMyntra campaign gained popularity.
• The partnership made fashion a crucial component of the IPL experience, solidifying Myntra’s reputation as a lifestyle brand that appeals to cricket fans.

Legacy of the Ad

• Reaffirmed the notion that sports enthusiasm affects how people dress, celebrate, and display their devotion outside of the game.
• Paved the groundwork for future collaborations of this kind by making Myntra one of the first significant fashion brands to fully connect with IPL teams.
• Enhanced CSK’s brand recognition, demonstrating that the team’s impact extends beyond cricket to include lifestyle and culture.
• Made cricket-inspired fashion a major feature of the IPL season by promoting team-based goods and fan wear trends.

16. #AurDikhao – The Latest Amazon.in Ad (2015)

Ad Summary

Before making a purchase, Indian consumers always want to consider more possibilities; Amazon India’s #AurDikhao commercial is a clever and humorous take on this trend. This comical and overdone ad, which was released during the 2015 Indian Premier League, portrays this practice.

The phrase “Aur Dikhao” (Show me more) is used repeatedly in the commercial in a number of humorous situations, whether they are purchasing electronics, apparel, furniture, or even food at a wedding. By demonstrating how Indian consumers respect variety and choice, each graphic aims to highlight Amazon’s main selling feature, which is its extensive product selection.

The advertisement links this behaviour to Amazon’s vast inventory, establishing the website as the best place to shop online, where customers may browse and scroll endlessly until they locate the ideal item.

With its memorable tune, humorous narrative, and potent cultural resonance, the advertisement makes sure that “Aur Dikhao” becomes a byword for Amazon India.

Why It Stood Out

• Highly Relatable Concept: The advertisement immediately connects with customers by capitalising on an often-seen Indian shopping behaviour.
• Catchy & Repeatable Phrase: Amazon’s brand message was reinforced when the “Aur Dikhao” tagline became viral.
• Lighthearted & Fun: The advertisement humorously highlights consumer behaviour rather than advertising sales or discounts.
• Smooth IPL Connection: The advertisement organically fits into the shopping attitude of IPL viewers because the IPL is a time when people purchase electronics, clothing, and items.

Public Reaction & Viral Impact

• In ordinary discussions and social media humour, the phrase “Aur Dikhao” swiftly gained cultural recognition.
• Due to the ad’s widespread online distribution, numerous remixes, parodies, and memes praising the never-ending need for more options were created.
• Amazon India was able to solidify its reputation as the marketplace with the largest product range thanks to the promotion.
• It had strong recall value because of its catchy melody and humorous graphics, which made it a household favourite.

Legacy of the Ad

• One of Amazon’s most well-known efforts in India was #AurDikhao, which established the standard for subsequent marketing initiatives.
• The statement became an unofficial catchphrase for the culture of internet buying, demonstrating how well the advertisement connected with customers.
• Amazon became the most popular e-commerce brand during the IPL and beyond by effectively positioning itself as the platform with endless options.
• Understanding cultural behaviours and transforming them into compelling ads may have a lasting brand impact, as demonstrated by the ad’s success.

Check Out – The Best Parle IPL Ads 

17. Boost – #PlayABiggerGame 4.0

Ad Summary

Boost’s #PlayABiggerGame 4.0 campaign stars cricketing sensation Virat Kohli. This carries on the company’s longstanding heritage of promoting endurance as the secret to success in sports.

A young, seemingly unremarkable cricket player is abruptly added to a match in the advertisement. The turnabout? He faces one of the world’s most combative and fittest cricket players, Virat Kohli. Fueled by Boost, the child shows speed, endurance, and fortitude. He faces the task with assurance instead of fear.

The commercial creates suspense as the young player keeps up with Kohli. This demonstrates that having more stamina can make an underdog into a hero. It does this with dramatic background music, cinematic cinematography, and high-energy imagery.

The ad encourages young athletes to push themselves and have higher dreams. The advertisement reiterates Boost’s catchphrase, “Boost is the secret of my energy”.

Why It Stood Out

• Strong Brand Legacy: Boost has consistently highlighted endurance as a crucial component of success. They do this by citing successful athletes like Virat Kohli and Sachin Tendulkar.
• Underdog Storytelling: The commercial draws inspiration and aspiration from the traditional sports tale of an unknown athlete proving himself.
• High-Intensity Execution: Rapid-fire editing, and exciting music give the advertisement a cinematic atmosphere.
• Seamless Product Messaging: The idea is a perfect fit with the main advantage of Boost, which is three times more endurance.

Public Reaction & Viral Impact

• The commercial was well-received by young athletes and aspiring cricket players. This is because it reaffirmed the idea that perseverance and effort may enable one to compete with the best.
• Virat Kohli’s participation ensured strong engagement among cricket fans. This is by lending the advertisement gravitas and star power.
• The campaign made Boost a household name among young sports fans. It ignited conversations about endurance and fitness in cricket.
• Fans were urged to share their own tales of tenacity and endurance by the hashtag #PlayABiggerGame.

Legacy of the Ad

• This ad strengthened Boost’s identity as a sports energy drink and solidified its relationship with cricket and young athletes.
• The IPL is a competition where match results are frequently determined by stamina and endurance. The message of endurance and tenacity fits in nicely.
• Ensuring that the company stays relevant in sports nutrition marketing, the advertisement carried on Boost’s legacy of motivating the upcoming generation of cricket players.
• The campaign demonstrated that a straightforward yet skillfully done underdog narrative may have an equal impact to expensive celebrity-driven advertisements.

18. Gulf Oil Surprises CSK Players

Ad Summary

In this endearing IPL commercial, Gulf Oil India, a proud sponsor of the Chennai Super Kings (CSK), surprises the team’s players with something unexpected but significant.

Assuming it is a standard brand photo session or promotional activity, the commercial opens with CSK players showing up at a Gulf Oil event. They are met, however, not by the usual journalists and advertisements. They meet ordinary fans who have played a crucial role in keeping the game running behind the scenes. These are mechanics, truck drivers, and Gulf Oil employees who keep the planet turning.

As they engage with these unsung heroes, they hear their experiences, and comprehend their love for cricket. The CSK players, including MS Dhoni and other teammates, become visibly impacted. The commercial effectively conveys the bond between sports and the spectators. This highlights Gulf Oil’s contribution to sustaining travel on and off the field.

The players’ final words of appreciation make it a really moving moment that has meaning beyond cricket.

Why It Stood Out

• Emotional and Heartfelt: By celebrating common heroes, this IPL advertisement adopts a heartfelt stance in contrast to others that emphasise fun or excitement.
• Beyond celebrity endorsements: Gulf Oil staff, mechanics, and truck drivers are the real protagonists of the video, which lends it a sincere and empathetic tone even though CSK athletes are featured.
• Powerful Brand Messaging: Gulf Oil presents itself as a company that does more than merely lubricate; it powers dreams, lives, and cricket adventures.
• Engagement of CSK Fans: The commercial emphasises CSK’s strong bonds with its fans and shows that the IPL is about the people who love and support the sport as much as the top players.

Public Reaction & Viral Impact

• CSK supporters praised the ad’s emotional depth and referred to it as one of the season’s most moving IPL advertisements.
• Recognising cricket’s “unsung heroes” struck a strong chord with the audience, setting the campaign apart from other commercial endorsements.
• Gulf Oil was commended for emphasising actual employees rather than merely utilising athletes as brand representatives.
• The advertisement reached more people than only IPL fans on social media by starting discussions about valuing the job of blue-collar workers.

Legacy of the Ad

• This advertisement reinforces Gulf Oil’s brand values. It embraces the spirit of cricket while also acknowledging the fundamental pillars of society.
• It improved CSK’s standing as a team that cherishes its followers. The ad enhanced its bond with them on an emotional level.
• The commercial demonstrated that emotional narratives may have as powerful an effect as enthusiastic, entertainment-focused IPL advertisements.
• It served as a model for upcoming IPL sponsors to interact with the real-life heroes who enable the sport.

19. No Lay’s, No Game | M.S. Dhoni x Lay’s Surprise Visit (2023)

Ad Summary

With their innovative “No Lay’s, No Game” campaign, Lay’s significantly boosted fan engagement by featuring M.S. Dhoni. He is one of India’s most iconic and celebrated cricketing legends. This creates a deeper connection with fans across the nation. The advertisement appeals to the desire of all cricket fans to see one IPL game with Dhoni.

The premise is straightforward but thrilling. Dhoni unexpectedly shows up at the homes of his naive fans to invite them to watch an IPL match with him. The bait? No Lays, No Game is the unambiguous rule. If fans don’t have Lay’s chips, they can’t enjoy the match with the legend.

As fans rush to get a pack of Lay’s, the commercial playfully reaffirms that IPL games wouldn’t be complete without munchies. This makes Lay’s an essential addition to any match. Dhoni’s characteristic calm-yet-playful demeanour, the exciting surprise aspect, and the humorous interactions make the advertisement captivating and extremely shareable.

Why It Stood Out

• Excellent Use of Surprise Factor: The idea of Dhoni showing up at a fan’s house out of the blue is thrilling and instantly fascinating.
• Relatable Match-Watching Experience: Lay’s integration feels natural. This is because most cricket fans can’t imagine watching a game without snacks.
• Strong Emotional Bond: The advertisement capitalises on every cricket fan’s desire to meet and play a match with their favourite.
• Intelligent & Easy Branding: The slogan “No Lay’s, No Game” worked well. It established Lay’s as an IPL need.

Public Reaction & Viral Impact

• Fans were thrilled by Dhoni’s surprising home visits. This added a personal touch and amplified the campaign’s sense of authenticity and closeness. This makes it even more relatable.
• Spreading widely, the tagline “No Lay’s, No Game” strengthened Lay’s position as the preferred cricket match snack.
• The ad immediately struck a chord with viewers. Many of them could relate to the notion that food is an essential component of watching the IPL.
• Individuals tagged their friends and made jokes about making sure they always had Lay’s stocked up during the IPL. Social media buzz exploded.

Legacy of the Ad

• Lay’s became a staple snack for cricket fans when the campaign successfully connected it to the lifestyle of watching IPL matches.
• Strengthened M.S. Dhoni’s brand power and demonstrated that his mere presence can increase the impact of an advertisement.
• Produced an extremely engaging campaign in which a large number of individuals imagined what they would do if Dhoni arrived at their house.
• Long-term recall beyond the 2023 season was ensured by the “No Lay’s, No Game” slogan, which became as one of the strongest commercial tie-ins with IPL cricket.

20. Animal for a Reason | Dhoni x EMotorad x Vanga 🚨

Ad Summary

This is one of the most surprising yet thrilling partnerships. M.S. Dhoni and director Sandeep Reddy Vanga (known for Animal and Kabir Singh) collaborated on an advertisement. This is for the electric cycle brand EMotorad that combines speed, excitement, and electrifying energy.

Dhoni is seen riding an e-motorad e-cycle in the opening scene of the commercial. He is seen confidently and easily navigating roadways. The camera technique is dramatic and cinematic. This echoes the gritty, high-octane aesthetic for which Vanga is known. The e-cycle feels like something from an adrenaline-fueled film. This is because of the action-packed, suspenseful atmosphere created by the music and visual tone. 

Vanga’s aggressive cinematography style, Dhoni’s “calm yet deadly” character, and the strength of electric mobility are all deftly connected in the advertisement. This reinforces the tagline, “Animal for a Reason”.

The advertisement gently draws attention to how EMotorad’s e-cycles are sleek, strong, and environmentally responsible. It demonstrates that environmentally friendly transportation can be just as daring and exciting as fast motorcycles or sports vehicles.

Why It Stood Out

• Unusual Yet Ingenious Partnership: It was an unexpected but excellent marketing strategy. The pair was made of M.S. Dhoni, Sandeep Reddy Vanga, and an electric bike brand.
• High-Intensity Cinematic Experience: The ad has dramatic photography, sleek editing, and stirring background music. The advertisement has a movie-like appeal rather than the sense of a standard commercial.
• Brand Integration with a Strong Hook: The advertisement conveys a sense of power and excitement. It makes the product seem daring and aspirational, rather than merely marketing an e-cycle.
• Eco-Friendly But Exciting Messaging: EMotorad markets itself as a company that values great performance and style in addition to sustainability.

Public Reaction & Viral Impact

• Fans were caught off guard by the Dhoni x Vanga collaboration. It caused the advertisement to become viral right away.
• Fans of both cricket and movies praised the crossover. Many claim the advertisement resembled a trailer for an action-thriller movie.
• By demonstrating that electric mobility can be exciting in addition to practical, the advertisement improved public perception of e-cycles.
• Discussions about how “Animal for a Reason” properly combines Vanga’s trademark intensity and Dhoni’s cool manner were all over social media.

Legacy of the Ad

• Establish a new standard for e-bike marketing by demonstrating that electric mobility can be promoted as strong, thrilling, and aspirational.
• Enhanced Dhoni’s connection to eco-friendly, innovative companies, solidifying his status as a significant figure outside of cricket.
• Demonstrated how working with the proper people (Dhoni & Vanga) can improve a brand’s narrative and audience involvement.
• The catchphrase “Animal for a Reason” immediately became well-known and resonated with fans. It contributed to the cultural discourse and the broader pop culture movement surrounding Sandeep Reddy Vanga’s films and Dhoni’s legendary persona.

How IPL Advertising Has Changed Over the Years

In addition to revolutionising cricket, the Indian Premier League (IPL) has changed how companies interact with consumers. What started out as a conventional sponsorship and endorsement model has since changed into viral marketing efforts that are engaging and cinematic. IPL advertising has changed over time in a number of ways, responding to evolving consumer preferences, new platforms, and innovative narrative strategies.

1. From Traditional Endorsements to Storytelling

During the early IPL years, cricket players would only appear on screen, hold a product, and utter a pre-written slogan as part of simple celebrity endorsements. These advertisements only used celebrity endorsements, but as time went on, corporations understood that consumers desired more than simply a well-known face.

Since IPL advertisements have developed into captivating mini-stories that are brimming with drama, humour, and emotion, viewers now find them to be much more relatable and engaging. Campaigns include “Stupid, Stupid, Stupid” by Goibibo, which starred Rishabh Pant and Sunil Gavaskar, “Indiranagar Ka Gunda” by CRED, which highlighted Rahul Dravid, and “No Lay’s, No Game” with MS Dhoni illustrate how companies increasingly value narrative more than traditional celebrity sponsorships.

Advertisements have become as anticipated as IPL matches themselves thanks to sponsors’ successful use of comedy, story twists, and real-life fan experiences.

2. From TV Commercials to Social Media Virality

IPL commercials used to mostly target the millions of people who watched the games live on television. However, social media and digital platforms have grown in popularity. Brands are now making advertisements that are meant to become viral. This is on opposition to being shown during commercial breaks.

Brands can now maximise engagement. This is through influencer partnerships, fan interactions, short video edits, and memes. This is thanks to platforms like YouTube, Instagram, Twitter, and TikTok (before it was banned in India).

The ad used cricket players like MS Dhoni, Hardik Pandya, and Rohit Sharma. Dream11’s “Sab Khelenge” campaign, was designed to be easily dissected into GIFS. It made for great brief videos, and meme-worthy moments that quickly went viral on social media. The “ZoMaito vs. ZoMaato” ad from Zomato also generated an internet discussion. This turns it into more than just an advertisement and a cultural discussion.

With this shift, IPL advertisements are now made to go beyond television screens. This guarantees that they will continue discussions long after they air.

3. From Selling a Product to Selling an Experience

Product characteristics, deals, and discounts were the main focus of previous IPL advertisements. Directly increasing sales through promotions was of more importance to brands. However, advertisements for the IPL that offer an experience rather than just a commodity are currently the most successful. 

For example, Myntra’s “This Is How We Roar” CSK campaign promoted IPL-themed clothing. This was a means for supporters to show off their enthusiasm and devotion. This is in addition to increasing fashion sales. In a similar vein, Swiggy’s “Aap Kiske Saath Dekhoge?” marketing focused more on providing the ideal match-day lunch. This was to enhance the IPL viewing experience than it did on selling food.

Brands have made sure they become more than just another advertisement. This is by moving away from a sales-first strategy and toward a lifestyle-driven story. This becomes an integral part of the IPL fan experience.

4. From Standalone Ads to Integrated Campaigns

Multi-platform, multi-touchpoint campaigns have replaced one-off ads as the primary form of IPL advertising. Advertisers today create interactive campaigns that span TV, web, social media, and even offline activations rather than only running a single ad.

Jio’s “Dhan Dhana Dhan” campaign is a fantastic illustration of this. In addition to an advertisement, it included:

• Exclusive Jio Cricket Deals for IPL Streaming.
• With unique features and promotions, MyJio app users may access and enjoy exclusive digital material. This improvs their whole app experience.
• Promotional offers and contests where cricket enthusiasts could meet players and win tickets to games.

In the same vein, Paytm’s IPL marketing included in-app capabilities that let users purchase IPL tickets, make predictions, and receive cashback offers in addition to emphasising quick payments.

By moving toward multi-platform storytelling, businesses can stay in fans’ thoughts throughout the IPL season rather than just interacting with them during games.

5. From Generic Ads to Personalised & Regional Campaigns

Another notable change in IPL advertising is the localisation of campaigns. Brands are not making a single ad for everyone to watch. Many ad variations that are appropriate for numerous teams, dialects, and regions are currently being produced by brands.

Brands should ensure fans from Punjab to Tamil Nadu feel linked to their campaign. Companies such as Vivo, Tata, and Dream11 have created IPL advertisements in different languages. Gulf Oil launched a surprise campaign with a Chennai Super Kings theme. This was specially crafted for the passionate supporters of CSK. It offered them a unique and memorable experience. Some sponsors even tailor their advertisements to the IPL teams.

Brands can now target ads based on user activity, location, and even previous purchases. This is thanks to AI-driven data analytics, making IPL advertising more individualised than ever.

The Future of IPL Advertising: What’s Next?

Brands keep pushing the creative envelope with every IPL season to make sure their ads stand out in the crowded advertising market. The following significant trends could influence IPL advertising going forward:

• AI-Generated Personalised Ads: Ads need to ensure more individualised interaction. Brands may soon utilise AI to produce IPL advertisements that are tailored to certain user segments.
• Metaverse & Virtual IPL Experiences – Technology advances in virtual reality (VR) and the metaverse. Brands may create immersive digital IPL experiences, like interactive brand activations within virtual stadiums.
• Meme-First Advertising – Brands may purposefully produce advertisements that are meme-worthy from the outset. This is opposed to waiting for fans to transform them into a meme.
• Campaigns Generated by Users – Fans will be encouraged to produce content by more businesses. It transforms them from passive watchers into participants in the advertising story.
• Brand Interactions via Augmented Reality (AR) – During the IPL, picture scanning a Lay’s packet and seeing a holographic MS Dhoni show up on your phone with a unique challenge or message.

IPL advertising is expected to become even more dynamic, captivating, and fan-driven. This is a result of social media, digital innovation, and changing viewer expectations.

Conclusion for Top 20 IPL Ads

This brings the list of the Top 20 IPL Ads That Enthralled Audiences Over the Years to a close. These advertisements demonstrate how IPL advertising has changed throughout time. It has progressed from simple endorsements to innovative, amusing, and viral efforts.

All of these advertisements have made a lasting impression. These demonstrate that successful IPL commercials do more than simply promote a product. They also capture a moment, a memory, and occasionally even a cultural phenomenon.