Top 10 Social Media Management Tools to Conquer Your Channels in 2025

In the hyper-connected world of 2025, social media is no longer an optional add-on to companies; it is entwined in marketing, communications and interactions with the customer. There are many platforms we are continually shifting to connect with our audience, brand awareness, drive traffic and engagement. There are too many platforms we need to stay engaged with as a trusted, strong social presence. This can be overwhelming without the proper tools. We are now thrilled to share our comprehensive collection of the Top 10 Social Media Management Tools that we believe every business will need to dominate their social platforms in 2025. Focus has been placed on a wide array of tools on content scheduling, conversation tracking, audience engagement, performance analysis, and business competitiveness.

We’ve all felt the pain of managing multiple social media profiles, attempting to maintain consistency with posting routines, tracking discussions, and measuring performance, all the while feeling as though we’re too stretched and missing important opportunities. The volume of information and real-time environment of social media require optimal approaches, and that’s where the greatness of social media management tools becomes apparent.

Choosing the appropriate social media management tools can shift the way we strategise social media marketing. Such tools allow us to optimise our workflows, automate repetitive activities, analyse audience metrics, gather performance intelligence, and expand our impact across all social media platforms. Assigning proactive posting as opposed to active posting allows for authoritative posting designed to elicit measurable business outcomes.

We want to make sure that our recommendations are the most effective and credible to you, so we have a strict rating system. In the following sections, we will explain what criteria we used to rate our tools. We are most interested in valid social media management ability, reliable analytics, integrations across platforms and return on investment. We are looking at a variety of factors, including: scheduling, monitoring capabilities, analytics & reporting, engagement, supported platforms, team collaboration features, pricing, and the value to the broader scope of social media management!

Whether you’re a solopreneur managing a few key channels or a large enterprise coordinating a global social media presence, this guide has something for you. Join us as we explore the top tools that will empower you to streamline your social media efforts, gain valuable insights, and ultimately conquer your social channels in 2025. 

Now, before we dive into our top picks, let’s take a closer look at the methodology we employed to select and evaluate these indispensable resources for effective social media management. Understanding our criteria will provide valuable context for why these specific tools have made our list and how they can best serve your social media management needs.

Our Methodology: How We Rate and Select Social Media Management Tools

To offer the best recommendations on social media management tools, we created an evaluative structure to analyse each tool. Our goal was not to just compile a list of social media platforms, but to evaluate and score systematically each tool based on its efficiency in providing social media management functions and aiding in other marketing endeavours. We targeted criteria that are critical for businesses managing their social media engagements, audience interactions, and performance analytics across multiple channels.  

The following is an outline highlighting the criteria focused on when determining the best ten social media management tools.

• Scheduling and Publishing Capabilities: An integral part of any social media management tool is the capability to schedule and auto-post content on multiple platforms. We reviewed the scheduling processes, the level of flexibility in scheduling (for example, bulk scheduling and content calendars), and how reliable the automatic publishing is. Tools that have well-designed scheduling functionalities are easier to use.
• Social Listening and Monitoring: Engaging with a conversation that pertains to a business, its competitors, and the industry is immensely important. We considered every tool’s capability for social listening, which entails tracking a brand’s mentions across social media, tracking relevant keywords, and performing sentiment analysis. 
• Analytics and Reporting: Measuring performance from social media activity must be done through detailed and accurate metrics tracking for optimisation purposes. We evaluated the scope and sophistication of the analytics and reporting modules in terms of tracking engagement, reach, and growth over time, custom report generation, and actionable insights into audience analytics.
  
• Engagement and Interaction Tools: Social community engagement enables connecting with the customer on a personal level. We analysed the management of social interaction features such as comments, mentions, private direct messages, united social inboxes, and active engagement with non-followers or users.
• Platform Support and Integration: The quantity and types of social media platforms offered by a management tool are of the utmost importance. We checked the tool’s integration with leading platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, and TikTok and their integration quality. Preference was given to tools that have numerous platform supports and seamless integration. 
• Team Collaboration Features: Social media tools designed for businesses with several employees require multiple team members to access collaboration features. We examined the tools for team participation, control of access, task allocation, communication within the tool, and approval processes.
• Usability and Ease of Implementation: The ease of use and user interface of a social media management platform greatly impact its adoption. We evaluated the features such as interface structure, ease of movement within the tool, and general user satisfaction. Tools that are easily accessible and have a pleasant user journey were ranked the highest.  
• Pricing and Value for Money: Based on our research, every tool’s pricing was analysed relative to the number of supported social profiles and users per profile. Numerous pricing options and the value provided were assessed. Tools that maintained a reasonable price with ample supported features were rated higher. 

By assessing tools against these principles, we wanted to provide a list that best represents the possibilities for companies looking to manage their social media, engage their audience, and report on their efforts in 2025. Now, let’s get to the Top 10 Social Media Management Tools we think you will need to conquer the social channels by 2025.

Top 10 Social Media Management Tools to Conquer Your Channels in 2025 

Below are our top 10 social media management tools for 2025, evaluated against the criteria we established. At the top of the list, per your request, is AdSpyder, followed by other highly capable tools for social media management.

Tool #1: AdSpyder

As a platform we’ve developed with a keen focus on providing granular insights into the paid social media advertising landscape, AdSpyder offers a unique and powerful lens for social media management, particularly in understanding competitor strategies and optimising your own paid social campaigns. We believe its distinct capabilities make it an invaluable asset for any digital marketer serious about conquering their social channels, especially from a paid perspective.

Detailed Description of Features and Functionality:

While primarily known for its ad intelligence, AdSpyder offers several features that directly contribute to a comprehensive social media management strategy, especially concerning paid efforts:

• Competitor Ad Analysis: AdSpyder pulls out the exact ADS that your competitors are running on different social media platforms (like Facebook, Instagram, etc.), enabling you to understand their messaging, targeting, and creative strategies. What’s good about this competitive intelligence is that it can lead and inform your organic and paid content creation and campaign development.
• Landing Page Analysis (Ad-Focused): Look at the landing pages your competitors are directing their social ads to. This will give you ideas on what pages are converting and which parts of those pages would also work well for your organic social media and the landing pages on your website that you share in your organic posts.
• Audience Insights (Indirect): While it’s not a direct audience research of your organic followers, knowing the targeting factors your competitors select to run their successful ads can give a helpful indirect look into your niche’s audience demographics, interests, and behaviours.
• Trend Identification (Paid Social Signals): Occasionally the changes in your competitors’ paid social strategies and other things (e.g., new ad creatives they are trying, changes in their targeting, etc.) may indicate a new trend or an opportunity within the wider social media environment that you can leverage organically or with your own paid campaigns.
• Performance Benchmarking (Paid): Although you cannot compare your organic engagement directly, identifying which ads and creatives are likely doing well for competitors (given their longevity and consistency) can serve as benchmarks for your own paid social media work.

Our Rating

• Scheduling and Publishing Capabilities: 2/5 – More ad intelligence focused, little in the way of direct organic scheduling.
• Social Listening and Monitoring: 3/5 –  Listens to competitor ad activity, which is a type of competitive listening.
• Analytics and Reporting: 4/5 – Offers in-depth analytics on competitor ad strategy and performance.
• Engagement and Interaction Tools: 2/5 – Limited direct organic engagement features.
• Platform Support and Integration: 4/5 – Focuses very specifically on the major paid social platforms (Facebook, Instagram, etc.). Provides API for potential integrations.
• Team Collaboration Features: 3/5 – Easy-to-use interface for browsing and analysing ad data.
• Usability and Ease of Implementation: 4/5 – User-friendly interface for navigating and analysing ad data.
• Pricing and Value for Money: 4.2/5 – Provides multiple subscription plans for different levels of ad intelligence requirements, offering unique social media insights.

Pros

We’ve discovered AdSpyder’s distinctive perspective on the world of paid social to be an incredibly useful context for our overall social media strategy, enabling us to gauge competitor strategies and refine our own paid campaigns.

Cons

Its sole concern is paid social media advertising, so it must be paired with special organic social media management tools to get the full picture.

Why This Tool is Useful for the Top 10 Social Media Management

AdSpyder provides a different twist on social media management by offering in-depth insights into competitors’ paid strategies, which can be applied to organic content, targeting, and campaign building overall.

Important Considerations When Selecting This Tool

If keeping current with the paid social landscape and gaining a competitive edge in your ad campaigns is a top concern, AdSpyder is a valuable addition to your social media management arsenal.

Related – Top 10 Local Search Engine Optimization Tools for 2025

Tool #2: Hootsuite

Hootsuite is still one of the top and integrated social media management tools, providing an extensive variety of features for scheduling, monitoring, and analysing your social media presence in multiple networks. We always depend on its powerful ability to manage various social media strategies.

Detailed Description of Features and Functionality

Hootsuite is a full-suite social media management tool that offers:

• Scheduling and Publishing: Plan and schedule posts to multiple social networks.
• Social Listening: Monitor keywords, hashtags, and brand mentions.
• Analytics and Reporting: Monitor performance indicators and create your reports.
• Engagement: Monitor and engage your audience with a single inbox.
• Team Collaboration: Assign tasks, control approvals and collaborate with your team.
• Platform Support: Supports a wide range of social media platforms.
• Apps and Integrations: Add more features and functionality by browsing the marketplace for apps and integrations

Our Rating

• Scheduling and Publishing Capabilities: 5/5 – Strong and versatile scheduling options.
• Social Listening and Monitoring: 4.7/5 – Comprehensive social listening capabilities.
• Analytics and Reporting: 4.5/5 – Good analytics and configurable reports available.
• Engagement and Interaction Tools: 4.8/5 – Unified inbox for efficient engagement.
• Platform Support and Integration: 5/5 – Many social media platforms are supported.
• Team Collaboration Features: 4.6/5 – Good collaboration options for teams.
• Usability and Ease of Implementation: 4.3/5 – Feature-rich but can have a slight learning curve for new users.
• Pricing and Value for Money: 4/5 – It offers several plans based on your requirements.

Pros 

We have appreciated Hootsuite for its all-in-one/unified inbox platform for social media management and actively engaging with our audience across our many channels.

Cons

Due to the long list of features and options, the interface can feel a bit cluttered at times.

Why This Tool is Useful for the Top 10 Social Media Management

Hootsuite provides an all-in-one approach to scheduling, monitoring, analysing, and engaging on a multitude of social networks.

Important Considerations When Selecting This Tool

Keep in mind how many social profiles you will need to manage and how valuable team collaboration is to you.

Tool #3: Sprout Social

Sprout Social is another widely used social media management platform with an easy-to-use interface, powerful analytics, and a strong emphasis on customer engagement. We typically love its advanced listening and reporting features.

Detailed Description of Features and Functionality

Sprout Social offers a full range of services, such as:  

• Scheduling and Publishing: Publish content on all your social profiles at once.
• Social Listening: Advanced listening with sentiment analysis.
• Analytics and Reporting: Detailed analytics with customizable reporting and competitive insights.
• Smart Inbox: Unified inbox for efficient engagement.
• Team Collaboration: Task assignment, internal notes and approval workflows.
• CRM Integrations: Connect with CRM to optimise for lead management.
• Platform Support: Supports major social media platforms.

Our Rating

• Scheduling and Publishing Capabilities: 4.8/5 – Eased scheduling along with other content calendar features. 
• Social Listening and Monitoring: 5/5 – Superior listening with integrated sentiment and comparative analysis. 
• Analytics and Reporting: 4.8/5 – Extensive analytics along with accurate competitive analysis.
• Engagement and Interaction Tools: 4.9/5 – Smart Inbox aids precise engagement for better interaction. 
• Platform Support and Integration: 4.8/5 – Integrates with major social media platforms and other services. 
• Team Collaboration Features: 4.7/5 – Phenomenal cooperative features for teams. 
• Usability and Ease of Implementation: 4.5/5 – Designed with an easier user interface. 
• Pricing and Value for Money: 4.1/5 – Multiple pricing levels, but primarily considered a premium service.

Pros

We consider the advanced competitive benchmarking, social listening and analytics provided by Sprout Social as immensely useful for tracking our market positioning and audience sentiment.

Cons

For larger teams or social profiles, it can be more costly than some of the other options. 

Why This Tool is Useful for the Top 10 Social Media Management

With its comprehensive analytics, listening capabilities as well and engagement tools, Sprout Social offers businesses an advanced solution that targets customer relationships and marketing insights. 

Important Considerations When Selecting This Tool

Determine the need for advanced analytics, social listening with sentiment analysis, and CRM integration.

Tool #4: Buffer

Buffer is known for its user-friendly interface and efficient scheduling tools, making it a popular choice for individuals and smaller teams focused on consistent content publishing across their social media channels.

Detailed Description of Features and Functionality

Buffer offers core social media management features:

• Scheduling and Publishing: Easy and intuitive scheduling with support for multiple platforms.
• Analytics: Simple insights to monitor how a post performs.
• Engagement (Reply): A different platform to manage social media conversations.
• Landing Pages (Start Page): Generate simple landing pages.
• Team Collaboration: Basic-level features for team accounts.
• Platform Support: Support for various social media platforms.

Our Rating

• Scheduling and Publishing Capabilities: 4.9/5 – Very effective, user-friendly scheduling.
• Social Listening and Monitoring: 3/5 – Capable of listening through integrations, but very basic.
• Analytics and Reporting: 3.8/5 – Provides rudimentary analytics; however, they are clear and straightforward.
• Engagement and Interaction Tools: 4/5 – A “Reply” tool functions separately for purposes of interaction management.
• Platform Support and Integration: 4.7/5 – Satisfactory support for major social media platforms and good integration options.
• Team Collaboration Features: 3.5/5 – Lacks advanced tools for effective team collaboration.
• Usability and Ease of Implementation: 5/5 – Very intuitive and easy to start.
• Pricing and Value for Money: 4.3/5 –  It offers a wide range of options to pay for its services, such as a free plan with restrictions.

Pros

As Buffer’s integrations with different social media platforms are quite hassle-free, we value the convenience won while scheduling social media content through Buffer’s interface.

Cons

Engagement and analytics have to be done with another tool and are not as comprehensive as those done using competing tools.

Why This Tool is Useful for the Top 10 Social Media Management

Buffer shines in scheduling and publishing content across a range of social media platforms because it makes it easy for a user to navigate the interface.

Important Considerations When Selecting This Tool

Consider your need for simplicity and ease of use, particularly for scheduling content.

Tool #5: Later

Later is a leading social media management application that specialises in visual content Instagram integration, making it suitable for brands and influencers with specific visual strategies.  

Detailed Description of Features and Functionality

Later, businesses are offered tools specifically designed for visual content marketing:

• Visual Content Calendar: Offers drag-and-drop capability for scheduling visual content.  
• Instagram Specific Features: Linkin.bio, Stories scheduling, hashtag suggestions.
• Analytics: Insights concerning performance analytics visuals.
• User-Generated Content (UGC) Management: Collect and schedule UGC.
• Multi-Platform Scheduling: Supports other major social media platforms.
• Team Collaboration: Features for team planning and approval.

Our Rating

• Scheduling & Publishing Features: 4.7/5 – Best Scheduling tool for visual content, especially Instagram.
• Social Listening and Monitoring: 3.2/5 – Simple listening functionality.
• Analytics and Reporting: 4/5 – Great analytics for visual performance.
• Engagement and Interaction Tools: 3.5/5 -Limited engagement capabilities.
• Platform Support and Integration: 4.5/5 - Focuses on Instagram, but with fairly good support on other platforms.
• Teamwork features:  4/5 -Great team collaboration features for planning visual content.
• Usability and ease of use: 4.6/5 – Simple to use interface.
• Pricing & Value for Money: 4.2/5 - Comes with several pricing plans including a free version (though it’s limited).

Pros 

The visual content calendar and Instagram-centric features are invaluable for managing our visual social media strategies.

Cons 

Later does support other platforms, but is particularly strong for visual content and Instagram.  

Why This Tool is Useful for the Top 10 Social Media Management

For Instagram and visual content, Later is ideal for marketers and content creators.

Important Considerations When Selecting This Tool

Consider the weight of visual content in your strategy, and for Instagram.

Tool #6: Agorapulse

Agorapulse offers a comprehensive social media management platform known for its robust inbox features, efficient team collaboration tools, and insightful reporting, making it a strong contender for businesses looking for effective engagement and team management.

Detailed Description of Features and Functionality

Agorapulse provides a wide range of social media management features:

• Unified Inbox: All your social interactions in one place.
• Scheduling and Publishing: A tailored content calendar view allows you to schedule content on all platforms with ease.
• Social Listening: Real-time monitoring of keywords, hashtags, and mentions.
• Analytics and Reporting: Reports on engagement, reach, audience growth and much more in great detail.
• Team Collaboration: Assign conversations, enable permissions, and teamwork efficiently.
• CRM Features: Handles basic CRM-related tasks of managing relationships on social media.
• Competitor Analysis: Track the performance of your competitors.

Our Rating

• Scheduling and Publishing Capabilities: 4.6/5 – Efficient scheduling with collaborative content calendars.  
• Social Listening and Monitoring: 4.7/5 – Monitoring with real-time filters and saved searches.  
• Analytics and Reporting: 4.6/5 – Competitor analysis included in comprehensive reporting.  
• Engagement and Interaction Tools: 5/5 – Excellent unified inbox serves all interaction management.  
• Platform Support and Integration: 4.7/5 – Covers major social media platforms with fair integrations.  
• Team Collaboration Features: 4.8/5 – Enhanced features for social team collaboration.  
• Usability and Ease of Implementation: 4.4/5 – Fairly comprehensive interface with largely successful workflows.
• Pricing and Value for Money: 4.2/5 – Value for money, ‘counts’ offers several plans related to several profiles and users.

Pros

Agorapulse’s consolidated inbox is extremely useful for us in managing and replying to the large volume of engagements across our social channels. 

Cons 

It provides some basic CRM functionalities, but companies requiring a more sophisticated CRM solution will have to get one from elsewhere.

Why This Tool is Useful for the Top 10 Social Media Management

Agorapulse is unrivalled in social media engagement management as well as in internal collaboration and reporting, and advanced analytics.

Important Considerations When Selecting This Tool

Think about the need for streamlined social network interaction and collaboration among your social media marketing team.

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Tool #7: SocialPilot

SocialPilot is an economical social media management platform equipped with features for scheduling, analytics, collaboration, and more, which is particularly beneficial for small and medium businesses that need a robust yet budget-friendly tool.

Detailed Description of Features and Functionality

SocialPilot offers a comprehensive suite of social media management features:

• Scheduling and Publishing:  Schedule posts one by one or in bulk across any network.
• Social Listening: Monitor keywords and brand mentions.
• Analytics and Reporting: Drill into detailed reports about the performance of your posts and connect with your audiences.
• Engagement: Manage comments and messages from a unified inbox.
• Team Collaboration: Assign project tasks, control client approval lists and work with team members.
• Content Curation: Find and share the content you like.
• Client Management: Dedicated features for agencies to manage multiple clients.

Our Rating

• Scheduling and Publishing Capabilities: 4.7/5 – Easy Bulk Scheduling.
• Social Listening and Monitoring: 4.5/5 – Effective tracking of keywords and brand name mentions.
• Analytics and Reporting: 4.5/5 – Good level of detail in reports that can be crafted according to user needs.
• Engagement and Interaction Tools: 4.6/5 – Single inbox system for interaction management.
• Platform Support and Integration: 4.8/5 – Accommodates primary social media platforms and has fair integrations.
• Team Collaboration Features: 4.7/5 – Excellent collaboration features, especially for agencies.
• Usability and Ease of Implementation: 4.3/5 – Relatively simple software with intuitive navigation and efficient task flows.
• Pricing and Value for Money: 4.5/5 – Reasonable price points and good value across different plans.

Pros

SocialPilot has a good value balance owing to its multi-account management capabilities and low pricing for businesses, as all features are readily available.  

Cons

Basic features are covered sufficiently, albeit some advanced features lack productivity compared to better-tiered options.  

Why This Tool is Useful for the Top 10 Social Media Management

SocialPilot acts as an all-in-one tool with a reasonable price for scheduling, analysing, engaging, and collaborating with other team members on various social media platforms.  

Important Considerations When Selecting This Tool

Consider your budget and the need for a comprehensive set of features without a premium price tag.

Tool #8: Sendible

Sendible is a social media management platform particularly well-suited for agencies and teams managing multiple brands, offering robust scheduling, monitoring, and reporting features along with excellent client management capabilities.

Detailed Description of Features and Functionality

Sendible offers a comprehensive suite of features for agencies and teams:

• Scheduling and Publishing: Schedule content in an advanced queue, and automate as you see fit
• Social Listening: Monitor brand mentions, your top keywords, and hashtags across platforms.
• Analytics and Reporting: Customizable reports with insights for each client.
• Engagement:  Interaction across all clients can be accessed from one inbox.
• Team Collaboration: Assign tasks, manage team members, and set permissions per client.  
• Client Management: Separate dashboards for each client.
• Integrations: A wide array of marketing and productivity tools is integrated.

Our Rating

• Scheduling and Publishing Capabilities: 4.7/5 – Sophisticated scheduling and automation offered.
• Social Listening and Monitoring: 4.6/5 – Good multi-platform listening capabilities.
• Analytics and Reporting: 4.7/5 – Reporting is flexible and aligned with clients’ needs.
• Engagement and Interaction Tools: 4.8/5 – Streamlined multifunctional inbox for several brands is highly efficient.
• Platform Support and Integration: 4.8/5 – Wide coverage of supported platforms with many integrations.
• Team Collaboration Features: 4.9/5 – Wonderful collaboration and client management features for agencies.
• Usability and Ease of Implementation: 4.3/5 – Feature-abundant but simplified structure for managing many clients.
• Pricing and Value for Money: 4.1/5 – Price dependent on quantity of services and users; designed for agencies.

Pros

For us, custom reporting and Sendible’s client management functionalities rank high with regards to value because of how easily they help our agency in handling multiple social media accounts.

Cons

More features and functions are bundled into the service than what smaller teams or individual users may find useful, making it more expensive.

Why This Tool is Useful for the Top 10 Social Media Management

A complete solution for agencies and teams managing multiple social media accounts, Sendible offers extensive scheduling, monitoring, and client management functionalities. 

Important Considerations When Selecting This Tool

Evaluate if you are an agency or team managing several social media accounts with advanced client management requirements.

Tool #9: Zoho Social

Zoho Social is a social media management platform within the broader ecosystem of programs offered by Zoho, and it works well for companies with existing accounts because it integrates with other tools offered by Zoho. 

Detailed Description of Features and Functionality

Zoho Social provides several social media management functions:

• Scheduling and Publishing: Schedule posts as per smart queues across various platforms.   
• Social Listening: Keep track of keywords and brand mentions.   
• Analytics and Reporting: Comprehensive reports on social media performance.    
• Engagement: Interact from a centralised inbox.    
• Team Collaboration: Allocate tasks and work with colleagues.    
• CRM Integration: Integrated with Zoho CRM.    
• Lead Generation Forms: From social media, you can get lead generation forms.

Our Rating

• Scheduling and Publishing Capability: 4.5/5 – Scheduling is highly effective with a smart queue function.  
• Social Listening and Monitoring: 4.4/5 – Offers reliable tracking of brand mentions and keywords.  
• Performance Analytics and Reporting: 4.4/5 – Analytics contain detailed reports about social media activities.  
• Tools for Interaction and Engagement: 4.6/5 – There is a single dedicated inbox that lets you manage your conversations.
• Support and Integration for Platforms: 4.7/5 – Covers all the major platforms in addition to seamless integration with Zoho.  
• Collaboration for Teams: 4.5/5 – Integration features are appreciated among team members.  
• Working Convenience and Ease of Implementation: 4.3/5 – The interface is easy to use, particularly for users of Zoho.  
• Costing and Economic Value: 4.3/5 – Quite reasonable when compared to competitors in the market.

Pros 

Zoho Social’s integration with Zoho CRM is one of the benefits because it makes the management of leads from social media easy.

Cons 

As it relates to other businesses not within the Zoho ecosystem, it may not have as much appeal as a social media management tool.

Why This Tool is Useful for the Top 10 Social Media Management

Social media marketing is easier for businesses that already have Zoho products because they offer integration, unlike other solutions. As such, Zoho Social becomes an excellent choice.

Important Considerations When Selecting This Tool

Evaluate whether your organisation is already in the Zoho ecosystem; otherwise, consider the existing software solutions in use.

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Tool #10: Loomly

Loomly is a social media management platform noted for its emphasis on content creation and collaboration, assisting teams in the planning, creation, and execution of social media posting.

Detailed Description of Features and Functionality

Loomly specialises in content creation and marketing. Accordingly, it provides users with personalised, in-depth marketing assistance as they create their content.

• Content Calendar:  Features a calendar that can be shared and helps you organise your content accordingly.
• Idea Generation: Software that assists in developing ideas for content.
• Workflow Management: Create and oversee the workflows for content development.
• Asset Library:  Save and manage social media assets.
• Scheduling and Publishing:  Manage posting on different platforms concurrently.
• Analytics:  Measure basic statistics related to posts made.
• Team Collaboration:  Assign responsibilities, leave comments, and control the approval process.

Our Rating

• Scheduling and Publishing Capabilities: 4.4/5 – Efficient scheduling with a powerful content calendar.
• Social Listening and Monitoring: 3.5/5 – Basic listening capabilities.
• Analytics and Reporting: 3.8/5 – Offers basic analytics on post performance.
• Engagement and Interaction Tools: 3.7/5 – Comes with features for engagement.
• Platform Support and Integration: 4.6/5 – Supports most significant platforms with certain integrations.
• Team Collaboration Features: 4.8/5 – Excellent collaboration tools for content creation.
• Usability and Ease of Implementation: 4.5/5 – A user-centric interface that puts enormous emphasis on visual planning.
• Pricing and Value for Money: 4.3/5 – Offers several business plans as per the number of users in the account and the number of social accounts connected.

Pros

We utilise Loomly’s content calendar and workflow features, as they are extremely beneficial for our team’s collaborative efforts.

Cons

The platform lacks more detailed social media analytics and social listening compared to other tools. 

Why This Tool is Useful for the Top 10 Social Media Management

Loomly is ideal for organisations that focus on collaboration when drafting and scheduling posts. 

Important Considerations When Selecting This Tool

Evaluate how strong your team requires collaboration and integrated content scheduling features.

General Guidance: How to Choose the Right Social Media Management Tools for You 

We have just looked at the ten best social media management tools, each offering quirky features and functional focus to help you stay organised on social media and achieve your marketing goals. However, choosing the right platform(s) and your recommendations for use are crucially important. The “best” social media management toolkit will vary considerably depending on your organisation’s size, team model, your social media platforms, your unique objectives, and your budget. 

• Identify Your Primary Social Media Goals: Before searching for features in the tools you want to evaluate, it is a good idea to set clear goals. Are you mostly interested in scheduling and consistently publishing content? In actively listening to mentions of your brand and participating in conversations? In reviewing your results to make an optimised strategy? Working together transparently as a team? In knowing what the competitors are doing? Your most essential goals will guide your use of the features in your social media management tool. If you want to focus on engagement, a tool, such as Agorapulse, would be a contender with a fully integrated inbox. If you want to focus on visual content, then Later’s visual calendar would be right up your alley.
• Assess the Number of Social Media Platforms You Manage: Each tool provides support for a different number of social media platforms, so make sure you choose the tool that will support all of the platforms where you need to be and your target audience uses. Have consideration for the future too – will your tool be able to grow to include more platforms?
• Consider Your Team Size and Collaboration Needs: If you have a team helping you manage your social media, collaboration features are important. Look for tools that offer team access management, task assignment, communication tools for discussions, and internal approval workflows. Hootsuite, Sprout Social, and Sendible give great collaboration features.
• Evaluate Your Budget: Social media management tools come in all price ranges, with some offering free plans (with limited features) and enterprise-level platforms at fairly expensive monthly subscription prices. Think about what a realistic budget is for your social media management toolkit. Return on investment is important to think about – how should the tool help you save time, become more efficient, and ultimately help you get better results from your social media? Start with the free trials and see if you want to invest in paid options as your needs grow and your budget allows.
• Assess Your Need for Analytics and Reporting: Understanding how your social media efforts are performing is important in making informed decisions that are rooted in data. Assess the analytics and reporting capability of the tools you are thinking about. Do you simply want basic performance metrics, or are you looking for more in-depth analysis, competitive benchmarking, and custom-built reports? There are many social media tools like Sprout Social and Agorapulse that have great analytics capabilities.
• Consider the Importance of Social Listening and Monitoring: If great attention is given to keeping track of conversations concerning the brand, industry, or competition, sensor tools can be sought. Look for features such as keyword tracking, brand mention, sentiment analysis, monitoring data, and filtering it for easy analysis.
• Evaluate the User Interface and Ease of Use: The social media managerial tool’s usability will determine how well it is received in the team and the organisation in general. It should have a straightforward design, clearly defined processes, and accessible components. Tools with these basic usability characteristics can expect wide utility across teams. A poorly designed tool will waste time and effort attempting tasks that require simple navigation.
• Check for Integration with Other Marketing Tools: Determine how the social media management tool you have selected integrates with other tools in your marketing stack, including your CRM, marketing automation platform, and analytics tools. Integrated systems can enhance your workflows and provide a more comprehensive picture of your marketing activities and success. A case in point would be Zoho Social, which integrates well with other tools in the Zoho ecosystem.
  
• Take Advantage of Free Trials and Demos: Most reputable social media management tools offer free trials or demos. These provide a great opportunity to evaluate the usability of the tool alongside your business requirements, as well as the support offered, for relevance to your needs. Encourage your team to make use of the different options available before making a final decision.
• Consider Niche Needs: Some tools like Later focus on Instagram content, AdSpyder specialises in paid social, Sendible works best for agencies, while some other tools target e-commerce businesses with direct product integrations. Think of social media management tools that cater to those specific needs.

By closely considering these elements, you will be able to make wise choices and select the social media management tools that will most enable you to take over your social channels in 2025 and meet your marketing goals. Keep in mind that your requirements might change eventually, so make sure to review your toolkit from time to time.

Conclusion

In this comprehensive overview, we have surveyed ten of the best social media management tools available for 2025. Each tool is different, with a distinct set of features and benefits that can support your social media development and execution programs. From our very own AdSpyder providing insight into the paid social landscape, to large suites (Hootsuite and Sprout Social), accessible tools (Buffer and Later), engagement solutions (Agorapulse), affordability (SocialPilot), agency solutions (Sendible), Zoho users (Zoho Social), and content collaborators (Loomly), there is an option to suit a range of needs.

The biggest takeaway is that managing social media today is about much more than just posting updates! It also now requires planning, execution, engagement, analysis, and the team always working together. Investing in social media management tools will make a big difference, particularly in time savings, efficiency, and effectiveness, which again leads to even more successful social media efforts.

We strongly recommend that you consider your particular needs, budget, and team functions when creating your social media management toolkit! Take full advantage of demo and free trial options to work through the tools you think will work best for your workflow and encourage your team management to tackle your social channels like pros in 2025! Here’s to more efficient, effective, and purposeful social media management.