Advertising has been a significant vehicle for transforming people’s views on societal perceptions and narratives around cultural narratives. Over the years, brands have utilized advertising to showcase and perpetuate gender roles in the most traditional, limiting, and stereotypical sense, which more often portrayed women in traditional roles. However, with the change in the narrative surrounding gender equality and women’s rights came a change in the approach to advertising. Today, more brands are using their platforms to advocate challenging outmoded conventions through women empowerment ads, giving visibility to women’s achievements and advocating for empowerment.
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Women empowerment advertisements go beyond selling products to a place of inspiring change, encouraging ambition, and invigorating women to be known as strong, independent, and capable individuals. The advertisement actually touches on issues about social standing such as equal opportunities for women, breaking a stereotype, becoming financially independent, establishing leadership, and attaining self-confidence.
The responses that women empowerment ads evoke towards women and their portrayal in media and society have paved a new chapter in progressive and inspiring advertisement storytelling. Crooked inspirations in thought presentations in ads will be discussed in this blog: with a focus on how women empowerment ads modify society, how to do it correctly, and examples of campaigns that left a mark.
The Impact of Women’s Empowerment Ads in Society
Women’s empowerment ads challenge stereotypes, sustain gender equality, and promote confidence in women. They change the attitude of society towards women by portraying self-confident female role models and endorsing inclusivity. They cultivate respect and opportunity in society.
Challenging Traditional Gender Roles
For decades ads have transmitted the idea that a woman is a caretaker or homemaker or dependent being all this century. Women have usually been represented in kitchens caring for children or appearing in beauty ads where their worth depended on beauty and pleasing others.
However, modern women empowerment campaigns reject these archaic representations and bring forth women as:
- Leaders, entrepreneurs, and professionals in male-dominated industries, breaking glass ceilings.
- Athletes and adventurers breaking barriers in sports and physical challenges.
- Decision-makers and independent individuals, define success on their own terms.
These campaigns advance the idea of women from unassertive onlookers to active participants and leaders in the race of change.
2. Encouraging Representation and Inclusivity
Representation in advertising is extremely important. When women see empowered, confident, and varied people in media, they believe that success, leadership, and ambition are not confined by gender.
Major brands at this moment seem to put their effort into diverse representation:
- Various ethnicities, cultures, and backgrounds
- Plus-size women, women with a disability, and gender non-conforming persons
- Role models in real life instead of beauty archetypes
This celebration of inclusivity acknowledges and encourages a whole variety of women to walk their own paths with acceptance and strength.
3. Influencing Younger Generations
Young girls are raised with the media, which, for good or for bad, will affect their self-esteem, desires, and attitudes. Empowerment advertisements are there to:
- Make young girls dream larger and pursue professions of their choice.
- Eliminate the belief that certain activities, jobs, or ambitions were not meant for girls.
- Give them strong female role models they can connect with and wish to be like.
Ads featuring female astronauts, scientists, engineers, and politicians promote the idea that certain professions are not limited to men.
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4. Driving Social and Policy Changes
Women empowerment ads represent the merge between storytelling and reality.
- Corporate policy: Brands attempt to favour women by giving attention to women’s employment, closing the equal pay quote on each gender and maternity benefits.
- Government awareness campaigns: Advertisements on such subjects as girl-child education, domestic violence awareness, and the empowerment of women economically have usually influenced policy discussions and public behaviour.
- Consumer influence: Nowadays, consumers are increasingly inclined to support brands that stand for women’s rights and inclusiveness, and this places an imperative on businesses to adopt socially responsible messaging.
Women empowerment ads promote cultural values and are achieving real policy changes that lead to the creation of an equitable and progressive society.
Key Elements of Effective Women Empowerment Ads
The advertisements are not all empowering. Some brands but on the same token wrap the cloak of a feminist message around their campaigns without sincerely making an effort toward diversity. Such superficial methods earn them the ire of critics, who tag them as “femvertising” or token feminism.
True women empowerment advertising requires incorporating the following elements into the branding:
1. Authentic Storytelling
Most women empowerment ads draw their differentiating vision from true stories. They do not simply promote a product; they engage:
- Real women who have overcome struggles to find success.
- Stories of women who demonstrate resilience, strength, and determination.
- Actual narratives that resonate with audiences rather than contrived messages of empowerment.
For example, female athlete ads that challenged cliches or women entrepreneurs who built companies from the ground up resonate emotionally with viewers.
2. Breaking Gender Norms
Empowerment ads that presume a benign or positive role in demystifying the societal stereotypes that inhibit women must therefore:
- Portray women in unconventional roles, such as mechanics, engineers, or pilots.
- Dismiss the notion that women need to adhere to beauty standards to have their value understood.
- Encourage women to consider ambition, independence, and personal growth over societal standards.
An ad that features a woman thriving in a male-dominated field tells a strong story about capability and equality.
3. Inclusive Representation
For a message to truly generate empowerment from within, brands should ensure that their advertising is:
- Diverse and inclusive—featuring women from different backgrounds, cultures, abilities, and body types.
- Authentic—using real voices instead of glamorized portrayals built up only to serve a male-driven narrative.
- Global yet local—reflecting the struggles and victories of women across different societies and economic backgrounds.
Promoting only privileged, conventionally attractive women in an ad campaign threatens to alienate much of their audience.
4. Emotionally Engaging Narratives
The stronger the emotional current it provokes, whether this is pride, motivation, or inspiration, the more effective its influence. Some typical themes are:
- A woman triumphing over adversity, proving her power and strength.
- A mother or a mother figure speaks empowerment to the young.
- Triumphant martyrdom after years of struggle.
Such emotional engagement favours the sharing of stories by audiences, as well as engagement with brands and, most likely, action.
5. A Call to Action
An awesome women empowerment ad does not only tell a story but drives action. The brands must advocate for the following:
- Women acknowledge their strengths, speak out, and ask for equal opportunities.
- A society to support optimizing gender equality by an array of feasible methods from policy reform and workplace inclusivity to education.
- Consumers to purchase only from brands advocating and investing in women’s empowerment.
Some brands are not just into advertising; they go as far as implementation through mentorship funding projects, women entrepreneur funding markets, and support for charities that promote the rights of women.
Women empowerment ads transcend a commercial trend; they mainly challenge stereotypes, open the doors to inclusivity, and inspire future generations.
Brands can run powerful campaigns that push for social progress by breaking down preconceived gender roles and adopting genuine storytelling that is diverse and emotionally captivating.
Top 5 Women Empowerment Ads That Made an Impact
In recent years, brands have actively engaged in steering discourse on gender equality and women’s empowerment by launching impactful advertising campaigns. These ads do not simply sell a product; they break stereotypes, honour women’s accomplishments, and invoke change.
The most memorable women empowerment ads are those that break social stigma, and encourage women to reclaim their own stories and narrate their own way. Some portray real-life female heroes, others use bold storytelling to challenge utterly outdated perceptions regarding what women can and can’t do.
In this section, we will scour through five real standouts in women’s empowerment ads that have made significant strides toward changing cultural perceptions, sparking conversations, and affecting change. These ads highlighted to brands that their platforms can be used to not only sell but inspire.
1. Pantene – “Labels Against Women”
Overview of the Ad
Pantene’s “Labels Against Women” advert is an indictment of the double standards placed upon women in society. The advertisement juxtaposes actors of both sexes performing the same acts, yet each is assigned a different label by society according to his or her sex. The ad emphasizes that women often get criticized as abrasive for what the culture considers strength in men.
Key Themes and Message
- Gender Bias in Leadership and Workplace Perception: The ad identifies that, while in charge of leading a team, a man is called “boss,” while a woman is labelled “bossy.”
- Stereotypes About Ambition: If a man stays late, he is “dedicated,” whereas a woman who does the same is “selfish” for ignoring her family.
- Unfair Judgments on Confidence: The man delivering a speech is “persuasive”; the woman expressing her ideas is “pushy.”
The advertisement uses opposing visuals effectively to compare the unfair biases with each other in the context of how in-built, subconsciously ingrained these perceptions about the respective genders are in their day-to-day lives.
Impact and Reception
- The ad spread like wildfire; millions of views and global conversations surrounding gender bias in the workplace soon followed.
- In turn, it was highly praised for the audacious stand on society’s expectations, resonating especially with working women encountering similar biases.
- The campaign gained further recognition when Facebook COO Sheryl Sandberg referred to it as “one of the most powerful videos” she had ever seen on gender bias.
Why This Ad Made an Impact
- It spoke about the unspeakable reality that many women go through but is hardly ever discussed.
- The juxtaposition of the standards men and women are held against brought the issue to the fore.
- It’s in perfect alignment with Pantene’s brand message about empowerment, confidence, and breaking stereotypes: not merely a campaign but a call for change.
The “Labels Against Women” ad stands tall among the most impactful women empowerment ads, demonstrating how advertising can be a powerful tool against a definition that envelopes societal norms and paves the way for real talking points of change.
2. Nike – “This Is Us”
Overview of the Ad
The “This Is Us” campaign by Nike loudly restates that the stereotypes of women deserve to be obliterated. The advertisement features powerful and determined women, defying societal expectations, gender norms, and traditional limitations to keep pursuing their dreams in sports, fitness, and beyond.
The slogan for the campaign, #biziboylebilin (meaning “Know Us Like This”), challenges the stereotypical and antiquated perceptions of women’s capabilities and implores them to redefine their own selves rather than being constrained and bound by vulgar definitions positioned by society.
Key Themes and Message
- Breaking Gender Stereotypes in Sports and Fitness: The commercial attempts to ward off the idea that some sports and physical activities are “not meant for women.”
- Embracing Strength and Determination: The picture shows female athletes training hard, competing fiercely, and excelling in their respective fields, including running, weightlifting, boxing, and basketball.
- Redefining What It Means to Be a Woman: This campaign rejects the portrayal of femininity as passive or delicate and instead embraces femininity, which is active, brave, strong, and ambitious.
Nike has no doubt about that; women may not have societal labels in the first place-they create their own.
Impact and Reception
- People universally hailed the campaign for its fearless and unapologetic approach that resonated with women who faced obstacles in their efforts to pursue sports and fitness.
- It perfectly matched Nike’s bigger brand message of empowerment and shattering walls, reaffirming the commitment to supporting women athletes all around the globe.
- The hashtag #biziboylebilin became a viral movement. It encourages women to tell their stories of shattering glass ceilings and silencing their bullies.
Why This Ad Made an Impact
- It challenged archaic gender norms, proving that women are equally as strong, competitive, and capable as men.
- The fast-paced visuals and motivational messaging call to action, encourage women to take control of their stories.
- Nike’s ongoing commitment to women in sports gives the impression of an authentic movement rather than a marketing gimmick.
Nike’s “This Is Us” campaign celebrates female strength, resilience, and ambition while reiterating that stereotypes do not define women—they define themselves.
3. Dove – “Beauty on Your Own Terms” (#MyBeautyMySay)
Overview of the Ad
Using real women, Dove’s campaign emphasizes the right ways to define beauty and feminine beauty by contesting the social constructs that dictate such matters. The main goal of the campaign is to bring to light how women’s appearance is judged in sports, the workplace, and public life in ways that undermine women’s accomplishments.
Rather, instead of submitting to the socially accepted standards of beauty, these women take a stand, redefine beauty, and no longer allow society to define their self-worth.
Key Themes and Message
- Rejecting Traditional Beauty Standards: The ad provides the message and realization that beauty isn’t a mould; it’s expressed by individuality.
- Empowering Women to Define Beauty for Themselves: With unique stories of defiance regarding expectations, the women featured in the campaign include bald athletes, fashion models of gauging sizes, and professional women-the latter with breaking stereotypes.
- Addressing the Harmful Impact of Beauty Judgments: The ad reminds us that, while society has often largely appraised women in terms of their looks, instead of mere acceptance thereof, people listen when women rightly express vigour to tackle outdated standards.
The overarching message? “If someone says you’re not beautiful, you say—MY beauty, MY say.”
Impact and Reception
- The campaign received widespread praise for featuring real women instead of models, thus making it feel very genuine and relatable.
- #MyBeautyMySay took to become a worldwide movement, so as to share thoughts by women on breaking beauty stereotypes.
- It consolidated Dove’s commitment to real beauty, becoming one with its previous campaigns like “Real Beauty Sketches” and “Campaign for Real Beauty.”
Why This Ad Made an Impact
- The campaign addressed the endless societal pressure women endure in trying to fit unrealistic beauty ideals. It questioned the portrayal of perfection by the media and called for a much broader interpretation of beauty.
- Real women were chosen to be in the campaign, as opposed to models, showcasing women of different ages, shapes, and backgrounds. Hence, the message became significantly relatable so that it could foster an emotional connection.
- The campaign was directed at helping women take back control of their self-image rather than conform to society’s pressurizing weight.
Dove’s #MyBeautyMySay is a very powerful status quo reminder that beauty is always diverse, is personal, and is never defined by judgments from the outside. It helped bring forth discussions around beauty and self-acceptance by giving real voices a bigger platform.
4. Always – “#LikeAGirl”
Overview of the Ad
The Always #LikeAGirl campaign stands out among the influential and emotionally potent women-empowerment ads of contemporary times. It discourses on how language and stereotypes negatively and destructively affect the confidence of young girl-most affected during the onset of puberty when their self-esteem is at its weakest.
The advertisement sets the stage by asking young adults to demonstrate what it means to “run like a girl” or “throw like a girl.” Their excessively feeble, uncoordinated motions reinforce the negative stereotype that doing something “like a girl” means doing it poorly. But when the same question is asked to little girls, they run, throw, and fight with everything they have. These actions illustrate the phrase does not necessarily have a negative connotation in a society that has redefined it as an insult.
By the end, the advertisement has us reclaiming “like a girl” a symbol of strength, skill, and resilience, empowering girls to redefine their capabilities rather than have their identities dictated by superficial societal constructs.
Key Themes and Message
- Challenging Gendered Language and Stereotypes: The campaign points out how certain phrases such as “you run like a girl” cause a woman to feel like an insult, leading to the loss of confidence in young girls.
- Reclaiming Strength and Identity: Always redefines “Like a Girl,” affirmatively demonstrating that a girl can run, fight, lead, and outshine anyone else.
- Empowering Young Girls During Puberty: The ad is just one extension of Always’ bigger cause to fortify young girls’ confidence during their formative years.
The crux of the message is well taken: Doing something “like a girl” is not supposed to insult a person but rather empower her.
Impact and Reception
- The campaign quickly went viral, garnering millions of views all over the world and creating world conversations on how language constructs gender attitudes.
- It is one of those ads that has received many awards, including a Cannes Grand Prix, among other industry accolades for social impact.
- Celebrities, athletes, and social activists joined the movement, rendering their own messages about why being “like a girl” is worthy of pride.
- #LikeAGirl became a viral hashtag, inspiring women and girls to share their stories of resilience and confidence.
Why This Ad Made an Impact
- It addressed a global issue about the effect of language on confidence.
- Real reactions made the change in the point of view more tangible and powerful.
- It has launched a movement beyond advertising questioning brands and society in general to think about how they use gendered phrases.
The #LikeAGirl campaign is an exemplary hallmark in advertising that empowers, inspires, and redefines social standards, showing that words matter it is time for us to put those words to use for uplifting rather than degrading.
5. Mercedes-Benz – “Be One of Many”
Overview of the Ad
Mercedes-Benz’s Be One of Many campaign for International Women’s Day was created to highlight an unfortunate reality: female role models are often touted for being the “first” or the “only” ones in male-dominated industries rather than for what they have achieved.
The ad features three women from the Mercedes-Benz family- breaking boundaries in racing, science, and corporate leadership. Instead of projecting them as outliers, the campaign aims to encourage a future where society regards women as a rule rather than exceptions in high positions, tech fields, and competitive industries.
Key Themes and Message
- Breaking the “First Woman” Narrative: It challenges the idea that a woman is viewed as a milestone simply for being the first or the only one in a space.
- Striving for True Inclusivity: The message has somewhat shifted from the celebration of independent breakthroughs to the resolving of inequality among women, acknowledging them in all fields.
- Highlighting Role Models to Inspire the Next Generation: By featuring role models from the world of Mercedes-Benz, the ad encourages just that: inspiring young women to enter fields traditionally dominated by men.
Put simply, a woman’s success should not be measured on the scales of uniqueness, but rather it should rest on her contributions and skill.
Impact and Reception
- The ad struck a resounding chord with the professionals and activists of the industry who are still grappling with gender representation.
- It reiterated the company’s commitment to diversity and inclusion across the world that aimed to help women get more into leadership and, certainly women in STEM.
- The campaign received massive traction on LinkedIn, Twitter, and other corporate platforms and sparked discussion appealing for systemic change with mentorship programs that could advocate for women.
Why This Ad Made an Impact
- It reframed the discussion around women’s achievements from isolated success stories to collective progress.
- It goes beyond mere symbolic representation and rather calls on industry to normalize women’s presence in every space, rather than treating their existence as exceptions.
- It aligns too well with real-world change, where companies and organizations are working towards gender-balanced workplaces and leadership positions.
Be One of Many is a powerful call for systemic change, showing that real equality is not about celebrating “the first” but ensuring she is never the last.
Summary: Top 5 Women Empowerment Ads That Made an Impact
Each of these five women empowerment ads celebrates a different aspect of gender equality from breaking stereotypes to topical reclamation, rethinking success, and inclusion.
- Pantene’s “Labels Against Women” shed light on the double standards against women in leadership and in workplaces.
- Nike’s “This Is Us” broke barriers against women in sports and fitness.
- Dove’s “#MyBeautyMySay” took a stand against beauty standards and encouraged women to define their own self-worth.
- Always’ “#LikeAGirl” converted a common insult into a symbol of confidence and empowerment.
- Mercedes-Benz’ “Be One of Many” put forth a vision of possibility, where women are not an exception but manage their journeys as the norm.
These ads challenged preconceptions, catalyzed change and revolutionized the status quo, giving umbrage to millions of women around the world.
How Brands Can Create More Impactful Women Empowerment Campaigns
The impact of women’s empowerment advertisements is contingent upon their ability to strike a meaningful chord, push through societal disorders, and trigger an actual change. Many brands accept the gender equality theme. But not every campaign has been able to achieve authenticity and influence as discussed in the previous section.
For true impact with lasting women empowerment campaigns, brands should not just go surface-level but should commit to honest-to-goodness action. Here, we explore key strategies for brands to create the real deal, authentic campaigns that are moving and socially responsible on gender equality.
Authenticity Matters – Moving Beyond Tokenism
Consumers today can easily recognize fake attempts at empowerment messaging, commonly referred to as ‘femvertising’-feminism plus advertising. There can be no doubt that marketing women’s issues could be a good strategy in any marketing campaign. However, it must not come from the perspective of taking a woman as a means to profit without a real sense of commitment.
In making true empowerment campaigns, brands should:
- Use real women and genuine stories and avoid empowerment as a short-lived marketing trend.
- Translate their beliefs into the policies they set. For instance, if a brand stands for equal pay, it should also practice it internally.
- Engage in efforts that will support gender-equitable practices over the long haul and not just the duration of an ad campaign.
Example: Dove’s “Real Beauty” campaigns have earned a fair deal of respect. It features real women always and promoting an ideology of body positivity beyond mere advertising.
Partner with Women-Led Organizations and Initiatives
Sponsoring the various existing organizations focused on advocating for gender equality is today still one of the best avenues through which any brand can create social impact. Brands can:
- Join with a nonprofit or advocacy organization or community programs that advocate for girls. Focus on education, economic independence, or career development.
- Sponsor programs such as scholarships, mentorship programs, or grants for women entrepreneurs.
- Partner with women-owned businesses and organizations to support women worldwide.
The campaign “#LikeAGirls” was more than an advertisement. It truly mobilized support for programs that help girls regain confidence in puberty.
Make Gender Inclusivity a Long-Term Commitment
Most brands treat the concept of women empowerment either on International Women’s Day or during Women’s History Month. But real preparation for the long haul begins only when inclusion is perennial to a brand’s core identity.
In order to ensure that their efforts are not counter-sunk, brands have to:
- Make sure they keep producing and marketing inclusive content year-round, not during just the women-centric events.
- Represent different people in leadership and marketing teams so that perspectives are indeed divergent.
- Use the brand’s marketing platform to fight for equal rights in every significant issue. This is not just in advertising, but also in work culture, and hiring practices.
Example: Nike flaunts its advocacy for women’s athleticism year-round through smart inclusive ads demonstrating feminine strength, resilience, and ambition.
Encourage Audience Participation and Real-World Action
Empowerment campaigns cannot just be storytelling; they should trigger action. Brands could have their audience engaged in meaningful ways like:
- Developing interactive social media campaigns encouraging women to share their stories.
- Launching challenges, mentorship programs, or online workshops empowering young girls.
- Embedding calls-to-action directing consumers to gender-equality organizations, educational resources, or donation platforms.
Example: Mercedes-Benz’s “Be One of Many” campaign opened the floor to discussions around increasing female representation in STEM. This helped push industries towards systemic change.
Avoiding Gender Stereotyping in Advertising
Brands may fall into the trap of reinforcing stereotypes while working to empower. To create truly empathy-stirring ads, brands ought to:
- Show women in a great diversity of roles other than beauty, taking care of the house, or being functional figures providing emotional support.
- Project women as strong, able decision-makers, rather than as secondary characters in the narratives driven by male characters.
- Challenge societal preconceptions and glorify successes that are not conventionally taken into account.
Example: The “Labels Against Women” campaign by Pantene effectively highlighted the gender bias against women. It highlighted this in leadership and workplace roles. The ad demonstrated that women could succeed in any field without judgment.
The Future of Women’s Empowerment Ads
Meanwhile, as conversations around gender equality evolve, the greatest collation challenges women empowerment advertising. It is the trends shaping the next generation of woman-targeted marketing campaigns:
Representation Beyond Gender – Embracing Intersectionality
The responsibility of women empowerment ads must extend beyond gender equality. They need to take on the crucial task of emphasizing such intersectionality and acknowledging distinct challenges faced by:
- Women of Color
- Women with Disabilities
- LGBTQ+ Women and Non-Binary Individuals
- Women from Different Socioeconomic Backgrounds
Consumers are demanding greater diversity in advertising, and brands that embrace intersectionality will resonate with wider audiences.
The Role of AI and Digital Storytelling
Technology is driving a sea change in the world of advertising as brands try to steer through these narratives. They are using AI, augmented reality, and digital storytelling to establish greater perspectives of women empowerment campaigns.
- Ad-personalization with AI can reach narrow groups to create tailor-made messages of affirmation.
- Interactive digital campaigns will allow women to see their representation unfold before their very eyes.
More Brands Aligning with Social and Policy Change
Brands are increasingly focusing on corporate accountability and a progressive movement towards gender equality. They are now being asked to loudly express their support for policies that further this cause. More brands will, in the near future:
- Advocate equal pay, workplace diversity, and anti-discrimination.
- Create initiatives to support women in leadership, STEM fields, and entrepreneurship.
- Collaborate with governments, non-profits, and activists to bring transformative change.
The brands that go beyond advertising and contribute to implementing gender equality will ultimately gain consumers’ trust and loyalty.
Conclusion
Ads on women’s empowerment do not only seek representation; they want genuine actions. In the past, brands have told powerful stories and boldly stated their messages. They have driven action campaigns to challenge social norms and encourage women worldwide.
Real empowerment has to be long-term, genuine, systemic change. Brands that cultivate inclusivity, challenge stereotypes, and support gender equality are going to create powerful advertising and an impactful world.
In this evolving future of advertising, surely one thing will remain clear. Women need to have their stories told, not just sometimes or occasionally, but every day.
FAQs
Why do women empowerment ads matter?
Women empowerment ads challenge gender stereotypes and promote inclusivity. They inspire women to fight for their ambitions without the restriction of society.
What requirements must a successful ad meet to empower women?
A successful women empowerment ad tells an authentic story that breaks stereotypes. It has diverse representation, and fosters real-world action.
How do brands benefit from women empowerment advertising?
Consumers keenly anticipate building trust, increased engagement, alignment with social movements, and sustained loyalty toward diverse audiences.
How do brands ensure they are not called tokenistic in their women empowerment ads?
Brands should do the work to ensure more corporate initiatives really support their messages. These are equal hiring practices, mentorship programs, and long-term commitments to gender equality.
Which industries are one step ahead in women empowerment advertising?
The sports industry (Nike, Adidas) and beauty industry (Dove, Always) are noteworthy. Automotive industry (Mercedes-Benz), and workplace equality (Pantene, LinkedIn) also led the charge of women empowerment.
What is the impact of these ads on younger generations?
Women empowerment ads boost confidence and inspire career aspirations. They challenge traditional gender roles, helping young girls visualize endless possibilities as they grow.
What is the next phase for women empowerment ads?
The future of women empowerment ads focuses on intersectionality and AI-driven personalization. It focuses on highly immersive digital experiences, and stronger collaboration with movements championing social justice.